Group buying Market Summary: How should handle net comeback?

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Look back to the ups and downs of the group buying market, just began the crowded scene, to now desolate, sparse. Handle nets also like a leaf boat in the boundless ocean rippling, wind and rain test let many "group buying Army" annihilated, although also formed the current group buy "three" situation. But many people feel that the handle network is lucky, because it still exists, did not die, but after the brutal battle of reality, its strength is not greatly reduced is not the original soaring World Group buy "Eagle." In fact, survival is in the lucky, and once again after three, look at the hands of the net into the beginning of the dying, you can say that the handle nets should be in the hardships, three years of low-key, comprehensive summary, handle seems to have been in the recuperation. Recently, the handle nets a new round of financing listing efforts to seek change, in fact, financing is not the goal, how to make a comeback is the ultimate goal? The following is the key analysis of how to rebound.

First, TSE, win. Now the market situation of group buying is obvious, a lot of American regiment, public comments, glutinous Rice group constitute the "Three Kingdoms" separation of the potential, the past hot scenes have long been a history, the taste of consumers "changed", only the best quality and quality service can stabilize consumers, only the consumer will be the first to "win" the future grasp. If the handle wants to get out again, take the top spot, you must have a deep understanding of the current situation and analysis, the financing seems to handle, it should be chest, but the uncertainty factor too much. But in the big grasp can not be separated from the current market understanding and grasp. This is certainly without TSE, to develop must find a breakthrough, only the situation will have a thorough understanding of the grasp, this point on the experience of the handle, it should be deep experience, if there is no new development point, handle will not have a second. Handle want to regroup, can not blindly expand, but also to stabilize firmly into, must be step-by-step.

Second, learn from the former, and strive to break through. Once the handle can be said to be the boss of the industry, but a short term. The beauty of the map to the beginning to the end of the stability in seeking, in the industry is far ahead, the United States can have today's achievements, its strategy should be different from other brands. Compared to quite a handle, the United States Group will focus on quality and service, do not play propaganda war, do not play advertising war, do brand, to serve the establishment of brand, consumers above the principle, but also continue to promote various types of security mechanisms, many of them to break the philosophy of ancient and modern, and wholeheartedly for the consumer services. Therefore, the defeat of the original handle, should be defeated in the strategy, today, handle want to comeback, we must learn from the success of the United States Regiment experience, although not the overall absorption, but also need to brainstorm, excellence. Learn from the winners, learn from others, make up for their shortcomings, learn from the losers, see the causes of failure, and use it as a reference to analogy.

Third, occupy the group buying market ahead of time. This should be a little abstract, at present, the handle of the market share is very small, completely unable to enter the market before five, how to quickly increase the market share is the key to development, some people agree that to use O2O good time to further improve operational efficiency, which is one of the points, the achievement should not be very big. So we must seize the initiative, this point on the handle does not occupy the advantage, how to occupy the key is the funds, it must be in advance of the absorption of funds, and later to enhance the service and quality focus, after-sales service quality must be urgently improved. For example, if you don't take any chances, you can crack down on a similar product, and if there is a one, get the market money ahead of time, even though he hasn't sold his own goods, but it has occupied most of the market. The same truth, just look at the handle use what method to occupy the market share in advance, will win a lot of opportunities for themselves.

Four, do not go astray. Handle once had a glorious history, why will defeat landed in a mess. Handle the rapid expansion of the strategy to unified the market, but the larger the size of expansion, the more overlooked problem, from the beginning has not put the vision on the quality of the business philosophy is doomed to "failure" to create too many of their own hidden dangers, so directly lead to its front pull too long, too far, fodder and personnel are not equipped, Directly lead to the capital chain break, the internal system is more porous, once hype has created a great momentum, but also to the handle left deep pain, is fatal. If the handle can rise, follow-up development is the key, focus on the focus, this must be to the United States to learn a lot. Because the service sets up the quality, establishes the famous brand reputation, in the development process, certainly will encounter the later development bottleneck, how succeeds innovates the breakthrough, does not mistake again into the development the wrong way, this is the handle development the key, the hopeless rebirth is absolutely possible.

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