Group buying network in the practice of purchasing the order increasingly stable

Low threshold, cake big, environment good, netizens hot, in extremely loose environment 2011 Year Group Purchase website, has the regular license group purchase website already to break through 6000 mark, but also has many enterprises to prepare to the profession http://www.aliyun.com/zixun/ Aggregation/37340.html "> Vertical Group buying website Sprint," Thousand Regiment War "is to" million Regiment war "transfer.

In the market environment is expanding at the same time, due to the fierce competition between the site, the price war is extraordinary, the wind investment in this high-profile intervention, group buying mode from the date of birth has been the focus of the Internet industry topic. Especially some product quality is not homogeneous, small online shopping site fraud netizens, logistics services are not guaranteed, some of the group buy sites do not speak good faith and so on, but also the dynamic market for the mission to become the media and social concerns.

The authors have also published several articles to analyze the unstable factors in the Chinese group buying industry. Until June 29, the Zhi state Fortunately and handle network president and CEO Wu to negotiate. Throughout the communication process, the author's questions are more acute, involving the whole group buying industry integrity and stability of the elements. But Wu talked about the group buying market and some of the marketing initiatives, the author finally to buy the market pattern and development trend has a deeper and positive understanding.

One, the brand difference management reduces the netizen risk

Previous group buying site only played a role in the platform, only responsible for earning the difference or advertising fees, their own marketing costs are very low also do not assume market risk. And some bad business is the opportunity to mix hands touch fish, products shoddy or not in accordance with the sales content to provide services. The basic rights and interests can not be protected when many Internet users are unable to get the goods or services they need after paying their fees. and group buying website can not help to grasp the quality of products and services, only as a mediator, it is difficult to solve practical problems.

and handle the net as the leading enterprise of group buying, complete example, to some not well-known brands take the first inspection after the storage strategy. Only through the quality inspection of goods can be sold. Not only ensure the quality of goods at the same time also ensure that the goods can be shipped logistics quantity.

So that netizens in group buying, will not appear to pay the money to receive goods or received a fake non-delivery.

Second, provide value-added services to improve consumer loyalty

Because group buying is a real-time sales model, it is difficult to full users at different times of the purchase demand, also makes the merchant has to cooperate with more group buying network, in order to reach the goal of long-term wide sales of products. As a result, the user purchase loyalty is not high, suppliers must be with a number of group buying site cooperation. And this situation is directly caused by the business communication costs and marketing costs invisible growth, but diminishing profits, has the "golden goose" danger.

The handle NET provides the value-added service tool for the cooperative merchant strategically, helps the enterprise to activate once the customer and the latent customer through the activity. So that after the end of group buying, it is still possible to continue to generate revenue, saving the time and cost of stretching the marketing front. and netizens because of buying a product in a group purchase website, still can get unexpected harvest, naturally also increased the loyalty of consumption.

Third, staggered sales time to avoid price war

The price war of group buying website is directly hurt by business and website, Netizen is the biggest beneficiary. However, the long-term price war will inevitably lead to the whole industry order confusion, so that the operation of enterprises trapped. Many group buying sites to expand the market are at a loss to sell, to play a role in the fight against competitors.

And handle nets do not sell unprofitable products to ensure the balance of marketing revenue. At the same time if there is the same brand in other group purchase site common marketing situation, handle network will be adjusted sales time, in the fundamental avoidance of price war, maintenance of the entire industry order.

Group buying has become the backbone of E-commerce model, E-commerce in today can be so hot, group buying is absolutely meritorious. Believe that in more group purchase site efforts, the entire market order will be honest, stable, and the association.