Group buying network Training "discount addiction"?

Abstract: Form 1: Group buy net cultivate discount addiction? Group buying has become a hot spot in recent years, the new form of purchase coupons, group buying network also in various countries have mushroomed rapid development. In the United States, the most watched future of the internet giants, in addition to Facebook and push

Form 1: Group purchase

Group buying network Training "discount addiction"?

"Group buying" has become a hot spot in recent years, the purchase of coupons new forms, group buying network has mushroomed in various countries to develop.

In the United States, the most concerned about the future of the internet giants, in addition to "Facebook" and "Twitter", is the originator of group buying website "Groupon." January 11 This year, the establishment of only two years of "Groupon" announced the completion of a total of 950 million U.S. dollars in a new round of financing, the valuation has reached 6.4 billion ~67 billion, by Forbes rated as "the fastest growing company."

Some say the secret to Groupon's success is that they invent a new kind of e-commerce-"social shopping" designed to combine two popular online activities, shopping and networking. Because everyone likes a discount, if you want to get a bigger discount, you need to increase the number of offers through social channels. This is the social concept that the site blends into. In other words, it sells coupons, only using social networking patterns.

More crucially, the site is trying to develop a "discount addiction" to make money. Every day these people check the mail or log on to the site to see what bargains they can buy in their own city that day. The founder of the site, Andrew Marson, said the fleeting "window of opportunity" stimulated people's desire to indulge in the struggle for blood. "That's the charm of the model," he said, "and we use the game mechanism to lure people." ”

Another website, "This is the next" founder Gordon Goulde straight out the success of the group buying site: "People's buying behavior is a discovery process." Most of the time, people don't know what they want to buy when they start looking. and social shopping gives power back to consumers, because it acknowledges that everyone can be a connoisseur and provides them with a platform to make contributions and discoveries. ”

New Form 2: Two-dimensional code

Two-dimensional code ball ticket to help "fake"

Today, mobile phone electronic coupons become the economic crisis under the media hype, consumer acceptance of a new promotional tool. This appears in the mobile phone message similar maze, black and white mysterious "small box", known as "two-dimensional code" in many countries around the world are widely used.

Two-dimensional code technology in the United States, Germany, Japan, Korea, the United Kingdom, Brazil, Canada and other widely used. In Europe, Germany, Italy, Switzerland and other countries, two-dimensional code ball ticket is one of the most popular applications, fans like it because it saves the queue to buy tickets, and do not have to worry about fake tickets, for the game manager, also get rid of false ticket trouble, but also to achieve ticket information real-time statistics.

Because two-dimensional code can be copied, forwarding function, not only to help businesses realize the virus-type advertising effect, while the terminal reading equipment and software also completed a precise financial management and accurate and timely market information feedback.