Group buying Site A large number of closed industries face reshuffle

Chongqing Morning News (reporter Liu Chun) China group buying website "collapse Tide" has been beginning to show, according to a shopping search a Amoy network of monitoring data shows that in September more than 8% of the group buying site has not updated in 30 days, that is to say, in September at least more than 400 small and medium-sized group buying site for a variety of reasons for revision or closure.　　Industry insiders said, after the first half of the large-scale "burning money", now buy "big guy" the status quo is not optimistic, following Gaobong, happy group, including litters Group, group Treasure NET and other sites have begun large-scale optimization of the company structure, the number of layoffs more than 50%. 400 Stop the update reporter through the statistics found that September Group purchase site in the performance of the update is not optimistic, only 38% of the group purchase site can maintain a week to update the merchandise, of which more than 54% of the site within 30 days of the product update action. It is noteworthy that in a Amoy currently included in the group purchase site, at least more than 8% of the group purchase site within the month of the goods did not update, the current total group buy more than 5,000 sites, that is, in September at least 400 group buying site is undergoing major adjustments, has stopped updating,　　The website has been revised or closed. According to the three-party group buying navigation site network statistics, in September, the number of domestic group purchase site closed up to 419, as at the end of September 2011, the country has 1027 group buying sites in the fierce competition to close, quit the group buying market, accounted for all the total number of operating group purchase site 18%, group purchase site closure Tide has been formed,　　This can further prove that the Chinese group buying industry has begun to shuffle. The site is trapped in financial difficulties from the third party media monitoring company data shows that from July onwards, like "burning Money" of domestic group buying sites began to stop advertising. The entire group buying industry's advertising amount from July's more than 160 million directly to below 100 million, into August, the group purchase website Media Advertising in about 60 million, and then a new low.　　According to industry sources, at present in TOP10 group buying site, at least 80% have stopped the television, outdoor, building and other media advertising program. Following the previous high net, happy group purchase burst out of large-scale layoffs, September, including the Litters Regiment, the group Treasure NET and other sites have begun to undertake large-scale "optimization" action. Group Treasure net was exposed to layoffs more than 50%, and the litters regiment of layoffs or as high as 70%, only Shandong area Heze, Liaocheng, Zaozhuang and other 7 city stations were abolished. Share to:>> more