Group buying site face reshuffle grassroots webmaster how to survive

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The internet has grown rapidly, especially as it becomes more hot. Whether from the history, development process or investment qualifications, group buying network is worth analyzing and discussing. Coupled with the development of open source programs, group buying network face tens of thousands of competition, the bottleneck naturally needless to say, the following we start to chat.

The two elements of the development of group buying: operation and resources

To do a good job site, in the final analysis only two points: Operation + resources. Operation mainly includes business strategy, execution ability, team cooperation, reasonable planning and so on, it is the intrinsic factor of the website development, and the resources mainly include the factors that can be measured by human, material and financial.

First-class operation + Second-rate resources = American Group network;

Second-rate operation + First-class resources = handle network;

First-class operation + first-class resources = glutinous rice Regiment.

Second, buy the development process: the ensuing market competition

Whether it is imitation Groupon, or copy the United States Network, March 4, the emergence of the United States, no doubt accelerated the domestic group purchase website development Pace. March 4, some originally planned group buying sites, have shortened their preparation time, hastily released. More followers, thinking that they find the direction of entrepreneurship, also began to prepare to buy the industry.

Then came the handle net. Into the handle net, everywhere can smell the taste of money. Handle the appearance of the net, for the development of group buying "pointed out" two wrong direction of development. These two wrong housing exhibition direction is: 1, the group buying website who richest, who is the most cattle; 2, buy the market is not mature, need to seize the opportunity to occupy the market. The reason for the "point" is that since April there have been many group buying websites reported that they have a huge amount of money injected, and began to draw gifts activities.

Handle Nets 100 of the ipad phone has not been delivered, glutinous Rice Regiment appeared. The appearance of glutinous Rice Regiment seems to explain the trend: buy this piece of cake should eventually be divided by the internet giants. Because of the emergence of glutinous Rice Regiment, many group buying websites have been offline, began to become spectators. Everybody is looking forward to, Tencent will launch the group buying website, can bring the influence to this market.

Third, the grassroots stationmaster existence and should pay attention to the question

Compared with the United States network, handle nets, glutinous rice Regiment, most of the group buying site has the operational capabilities and resources, even three streams are not. The problems of the grassroots stationmaster mainly include the following points:

1, lack of experience, the trend of serious, many sites are simply to develop a relatively good group purchase site operation methods.

2, the division of labor is not clear, everyone on the team can bear a lot of the division of labor, but each is not good enough to do.

3, ambitious, always feel the funds are not enough, keen to first input after the development of the concept of output.

4, the lack of after-sales service system.

5, want to quit the group buying market, but because of the investment of human and material resources, not willing to quit.

Four, grassroots webmaster where to go (to 0-point group buying network for example)

1) 0-point group purchase network grassroots entrepreneurial process

As a grassroots group purchase site, 0-point group buying network on May 5, 2010 officially online. Perhaps unlike other group buying sites, the founder of the 0-point group has been in the industry of buying sites since June 2009. At the beginning, the information about group buying is relatively small, fixed weekly movie ticket, swimming ticket Group purchase, the number of each group purchase in dozens of to hundreds. After two or three months of groping, movie tickets, swimming tickets to buy also has matured, we began to try new business, at this time, there are bowling, badminton and other sports items group purchase. With the expansion of business, slowly feel that we should carry out a number of high profit industry projects to buy, these group buys, we have tried English training group buy, wedding photography, driving school training group. One of the driving school training was the most successful, the merchant gave us a price of 4500 yuan, we have 4800 yuan to release the purchase price. Conducted two driving school training group Purchase, a total of more than 40 applicants. Although the number of participants is not large, the profit is more than 1000 of the majority of new group buying site to participate in the group purchase considerable.

In January 2010, I accidentally received information from the Taiwan Love and purchase website and the American Groupon website, and we decided to do a group buying website that included love and purchase, Groupon, and our own characteristics. Our site home page of the daily Group for reference to Groupon model, regular group buying for reference is the love of the model, boutique activities are more than half a year after we find out to attract loyal members of the offline mode.

It is difficult to have a rapid development of the website without capital injection. From January onwards, we began to look for investment, until March, to find a satisfactory investment. Of course, this investment, compared to the handle of the 5 million dollars, can be said to be insignificant.

March 4, 2010 can be said to be the most depressing day of our entrepreneurial process. Although earlier than the United States network, the early February in Nanjing has a new type of group buying model of the launch of the site, but still the United States network to our young a lesson. The United States Group online line, and their promotional mode, just let us realize that the original group buying site can do so cleanly. Our thinking has also entered the state of the bandwagon!

2 The advantages of grassroots group buying site

Wal-Mart can survive, the big run can survive, the same small grocery store can survive. If you want to run a grocery store with Wal-Mart's business model, I'm sure the grocery store won't survive. Compared with the United States Regiment, handle, glutinous rice, grassroots group buying site is not useless. The main advantages are as follows:

1, the investment capital is few, may enter can return.

2, business model flexible, according to the needs of the market, to be carried out to adjust the group buy.

3, can be more offline activities to attract more loyal members.

3 The management strategy of the grassroots group buying website

1, leveling mentality. Do not ambitious, step by step to do a good job site services.

2, from the line to surround the line. Now there are a lot of websites, business model is to organize activities. Compared with these sites, group buying site more than a profit point, is each group group buys, can earn a certain profit. Therefore, the purchase site to survive, it is relatively easy. Multi-organization activities, more participation in activities, this is an effective way to improve the credibility of members.

3. Reduce expenditure. In the group buying market is not stable at the time, do not advocate first put into the idea of production. How much money you can make and how much money you put into it is an effective guarantee to reduce risk.

4. Innovation. The same style, a little creativity, are likely to make people feel refreshing.

5. Cooperation. A number of small group buying site mergers or alliances, this will certainly not work in China. But it is still possible to cooperate with other websites for mutual benefit. In addition to group purchase site, you can also work with other different sites, call can be available resources for their own services.

4 Grassroots Group purchase site how the whole body and retreat

New group buying site is not a good investment project, it is estimated that a lot of stationmaster have realized. How to quit the market, without making all of their efforts in vain. The following recommendations can be made:

1, the body unchanged, the soul of the conversion. Group purchase mode, operating other industries, such as domestic industry.

2, the popularity of the site to do high, and then sell out at higher prices. Whether it is really high, or virtual high, specific can sell how much, look at the individual ability.

3, by the large site (such as handle network) acquisition.

5 advice to group buy navigation website

Group Buy navigation is the existence of value, because there are now hundreds of domestic group buying site. Is the so-called dependent, if after several rounds of shuffle, only less than 20 of the group purchase site, the estimated group buy navigation site also have to consider the transformation.

Therefore, group buying navigation site should not be dedicated to the name station do propaganda. But should excavate has the potential grassroots buys the website, recommends has the characteristic group purchase website. Maintain a relatively many group buying website common development system.

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