Group buying site facing shuffle-specific market segmentation is a successful breakthrough

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the 2009 Internet a series of crackdown action, the domestic Internet has also scraped a burst of group buying Wind, the network group buying wind swept the country immediately. Group buying sites have sprung up. According to the relevant data shows that the current number of domestic group buying site has more than 500. Group Buy this through the convergence of the vast number of network consumers, through the consumer group to publish groups of customers and the joint release of the Web site and other forms of E-commerce model, through the one-time purchase of goods to enhance the bargaining power of users and businesses, thereby reducing commodity prices. Thus by the vast number of network consumers, but also quickly became popular.

American famous group buying network Groupon model of success in the domestic rapid impact, group purchase pioneers to imitate the success of the model brings the effect of ecstatic, backward followers also risked their own, successive and competing to follow. Then there are many hidden worries behind the dazzling aura of group buying. For consumers, business integrity caused by traps and scams constantly. And for the operators of group buying site, the lowering of the threshold and the lack of industry supervision caused by the proliferation of Web sites brought about by the flood of market saturation problem, as well as the same lack of innovation in the operating model, but also let a large number of small and medium-sized group buying difficult to face the threat of collapse

According to the survey, a set of purchase site system prices generally not more than 6000 yuan, even with the payment system, SMS services, corporate mailboxes, and so on, only about 10,000 yuan cost. Such low price costs, coupled with a lack of industry regulation, give unscrupulous businesses the space to cheat. A part of the site also hold a gun to change the mentality of a place, lack of integrity awareness, low quality personnel, the choice of partners blindly arbitrary. When 1288 buy net payment does not ship, delay refund by the police investigation news in the industry after the burst, it aroused public opinion on the group buying industry questioned. and a variety of fake sites can be the real site flooded the market, I do not know how many consumers on the false "Li" when. The Netizen's questioning of group buying leads to the loss of a large number of customers in the market.

and the current group buying sites are mostly through Low-cost solicitation business, not establish a clear profit model, the credibility of the crisis caused by the loss of customers is to let some group buying site struggling to support. Only some strong funds, strong marketing ability, relying on the Internet well-known web site company large user base of group purchase can achieve a certain marginal effect. Although the group buying trading limited to the same city localized life services, in the short term to form a natural market barriers for group buying sites to win the development of time and space, but the group purchase site to collect commission revenue, it is difficult to create lasting appeal to the merchant. In particular, today's industry error is not aligned, the number of sites, many sites face no merchants can find, no customer can pull the situation. With the recent increase in the overall market competition, group buying market shuffle is inevitable, there will be 40% or even more group buying sites face closure.

After the industry reshuffle, the number of group buying will be reduced, then leave the elite site, the competition is increasingly fierce. After a shuffle to survive the site will face greater challenges. If success is to stand out, it will be more urgent to be put on the agenda. Where is the outlet for the group buying site? It has already said that the group buying transaction is limited to the same city localization life service, in the short term can form the natural market barrier, for buys the website to win the development time and the space. And the main profit model of the current group to take a small amount of commission, which needs to increase purchase volume, in order to get more commission, and the current small group purchase site many, want to get more commission, and no strong capital and marketing ability to promote and expand the market. Therefore, only localization in the localization market, focus on the specific market segments, do not blindly expand the market, but like the grid (http://www.gelu.com/) This type of single-minded group purchase station, for the segment of the consumer to bring more benefits, pooling users to achieve the purpose of small profits but quick turnover. Now, the grid, focus on local food group buying, trying to buy big and do food, better contact more powerful food distributors, in the local gathering more users, to obtain a higher number of buy, so as to reduce prices, in providing customers with benefits at the same time, they have gained the channel of small profits but quick turnover. Now, in order to do a good job in the food group, at the same time, a large number of imports of various imported food, with a view to bring more and better customers to buy experience.

The current group buying market reshuffle intensified, the supervision of the strengthening of the company also let the group to hold ICP license, the market is bound to shuffle after the development of the industry, believe that as long as the focus on market segments, group purchase site is still bright ahead.