Group buying site frequently staged burn money game bubble end or will be dashed

March, Chengdu 15 sample group purchase site turnover has exceeded 10 million yuan, a record high. By the end of March, the Chengdu branch of the national group purchase site and a certain size of Chengdu Local Group purchase site amounted to 123. 13 National group buying website Chengdu Branch Station and 2 Chengdu Local Group purchase website in March Total launched 481 period group buying activities, 239,000 people buy, a total of 10.494 million yuan sales.

(Data source: Domestic Group buying navigation website Group 800)

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New Economic era

When Robin Li, Baidu's chairman, became China's richest man with a 9.4 billion dollar worth, many fell below the glasses. In his side or behind, MA, Horse, Zhang, Charles Chao and just stepped into the internet rich threshold of Liu, guoqing, are in a new posture in front of us, they represent a new economic era of arrival. Based on the Internet, the new economic era of the rich with wisdom and mind to guide the pace of the entire economy. In the virtual world, all the wealth is intertwined, and the new economy has proved its ability to seize opportunities over the past more than 10 years.

We are happy to see the commercial power of these internet companies and are more than happy to see them as the architects of business miracles ... We also hope to use such a group of internet companies to pay tribute to the creators of the new economic era! (Mengmei)

Do you look familiar with such a lens?

Yesterday noon 1 o'clock, a bank of Chengdu employees Wang Li within one hours, has browsed the million group, the public comments network, handle nets, glutinous Rice Regiment, Tencent Group purchase, such as well-known group purchase site, but not a single order. See already to the afternoon work time, finally hurriedly opened the United States Regiment net, Sina buys, the Regiment treasure net sweeps a few eyes, shuts down the machine. "Now the site of the group buying is too much, before I spent half an hour to buy their favorite things, now, one hours to see the site can not finish." Wang Li complained ...

Capital market, this month, in the handle net to get 111 million dollars after the wind cast, glutinous rice Regiment, Renren, everyone game to the United States listed ... In the domestic group purchase website Race to burn money advertising, and constantly to the two or three-line city March, this just in the first anniversary of the new E-commerce model, whether it can withstand the test of time and market, the birth of a successful enterprise and mature profit model? When the wave of VCs and capital revelry receded, how many sites were in "naked swimming"?

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The smoke rises.

4,000 Home Purchase Net

American Regiment, glutinous Rice Regiment, handle net and so on group buying website continues to be hot, Taobao, Jingdong Mall, Tencent, Sina, Baidu and so on domestic internet giant also began to enter the group buying market strongly, and by virtue of its formidable resources quickly will reach the whole country. Groupon, the originator of the group buying website, also launched its high-peer network in China and officially entered Chengdu this month 6th.

Group 800 statistics show that as of the end of March, the number of domestic group purchase has reached 4,015. CNZZ, an Internet research agency, expects the domestic group buying market to break 10 billion yuan this year. And into the early Chengdu, the United States Group network, handle nets and other group purchase sites, March Group purchase volume and has accounted for the total turnover of Chengdu Group 73%, up to 7.646 million yuan. Chengdu Group buying market share began to a small number of large group buying network concentration.

Individual Insider

Group Buy net income composition is not single

Headquartered in Beijing, 36 group is the first group to specialize in cosmetics purchase site. 36 Group was originally a cosmetics for the main business of E-commerce website, May 2010 officially launched its own group buying business. "At present, the company issued Daily Express in more than 5,000. And the company's income composition is not as simple as the outside world might think. "Suhai Introduction, group Purchase network can help businesses to carry out products and brand promotion, access to advertising revenue." "For example, the unknown brand through group buying activities quickly be recognized, or a well-known brand to buy new products to obtain market feedback." ”

Capital Scuffle

Billion-level advertising campaign launched

Group buying continues to warm up, making group buying sites increasingly subject to capital concerns. Suhai revealed that the 36 group has just won the "million-dollar level" investment.

According to incomplete statistics, only last year, the open Group buying website financing events include: Last November, the tick group obtained IDG not less than tens of millions of capital injection, last October, the group treasure net received 20 million yuan investment all to account ... This month, the handle net completed a 111 million dollar C round financing, so that the handle net value reached 1.1 billion U.S. dollars. Everyone who launched the IPO process in the US is about to raise $500 million trillion in capital. If all goes well, the glutinous Rice Regiment is expected to become the first domestic listed group buying website.

With the help of capital, this year, the group buying site competition has escalated, and the outbreak of large-scale advertising campaigns. Glutinous rice Nets to take 200 million yuan to advertise, the Regiment treasure Net announces this year advertisement amount will reach 550 million yuan, the United States Regiment advertisement budget amounted to 130 million yuan this year;

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Super 90% group Buy net end will "disappear"

36 Group CEO Suhai that, as the competition intensifies, by the end of this year, there will be no more than 10 domestic group purchase sites. "In the handle, the United States and so on to get venture capital and vigorously promote publicity, Sina, Baidu, Tencent, Beijing-east and other domestic internet industry giants in the case, the domestic group buying market is no longer suitable for inexperienced, no funds, no team, no resources of entrepreneurs to try." "The 2010 China Network Group Purchase Survey report," show that group purchase site access threshold low, buy a trap, after-sales service can not be guaranteed, consumer rights difficult issues, so that consumers to buy the integrity of the skeptical attitude. 2010 Group Purchase Complaints volume of 2090 cases, and this January so far, group purchase complaints have reached 1573 cases.

Public comment Network Director, senior Vice President Longwin said, "group buying is not a complete and mature marketing model", and predicted that by the end of this year, more than 90% of domestic group buying sites will be eliminated, nationwide group buying site will only be left two or three. Hold the same view, but also from Jingdong Mall CEO Liu, Innovation Factory CEO Lee Kai-Fu, and many other senior internet industry. Kai-Fu Lee in the Micro-blog forecast, "after the blood spell will be left about 10." ”

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Chengdu, Restaurant Group buying is the main

Customer: Dinner reservations are annoying

According to the reporter survey, food and beverage category group purchase accounted for more than One-third of total. And from the strength of the discount, the maximum discount reached 10 percent below, the minimum discount is 75 percent. The general discount line is around 30 percent.

"The price is cheap, but the service is not very good." "Once also" hot Regiment "a group of IT company head Dengxiaogang now basically gave up the group purchase, the reason is only disgusted with" dining appointment. " "Every time a regiment's coupons need to be booked one day in advance, sometimes they have to wait in line, who has so much time?" Dengxiaogang said, on several occasions, forgot the voucher's use time.

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Affirmative (Pretty group PIE):

36 Group CEO Suhai: "Like a big restaurant, 100 table only two or three table guests are not satisfied, you can say that this restaurant is not?" "Suhai also admitted that the current group purchase site in the service, after-sale and so on, there are indeed problems, integrity system, the selection of businesses, are not perfect, but he is still optimistic about the future of group buying.

Negative (group faction):

Innovation Workshop Kai-fu Lee: I am not very optimistic about the development of group buying. There are two main types of Groupon sites that can survive. The first type: proficient in the promotion of offline, balance the interests of users, help businesses to repeat, pay attention to the quality of business integrity; The second is a giant crocodile, like Tencent, but the first will be marginalized, unless they can create a new model or brand, creating barriers.