Group buying site in winter to see the hope that litters, such as the United States announced the realization of profits

Oriental Network January 9 News: According to the "Labor newspaper" reported that the beginning of the new year, litters Mall, the United States and other groups to buy http://www.aliyun.com/zixun/aggregation/8477.html "> website profit from the news, In the winter, a long difficult to buy the industry seems to brush aside the haze, see the 2013 development of new opportunities. It is reported that, although the number of group purchase sites in 2012 compared to the peak period of the industry has been reduced by half, but the year is still expected to achieve 90% growth rate. Some industry analysts believe that the end of the holiday together to pull group buy consumption, or for seasonal profits, group buying site has been profitable for the entire industry is a boost, but how the profit will continue to be group buying industry 2013 will face an important test.

A number of sites for the first time to achieve profitability

In micro-blog to bask in his shaved head photos, this is litters last December after the completion of sales targets, Xu Maodong to litters all the staff to fulfill the promise. And the new year after the first day of work, Litters Mall Chairman Xu Maodong's out of action seems to have been a long time to buy industry a "stimulant", into the "loss haze" for many time group purchase site has announced the good news of profits.

According to the latest financial data released by Litters Mall, the turnover in December was 30% higher than last month, and the successful millions of yuan net profit became the first company to realize the scale profit in the field of life service electric business. What is more noteworthy is that on behalf of the Internet's future mobile clients revenue is more than November growth of 50%, has accounted for the overall income of the litters 15%.

The United States Group Network also claimed that December sales exceeded 800 million yuan, the annual sales of more than 5.5 billion yuan, has achieved full profits. And in the subsequent exposure of the group purchase website Internal Mail reporter found that to achieve sustained profitability is the company's next goal.

Persistence remains to be tested

Litters Group, the United States, such as the network to achieve profit news spread, to the whole group buying industry is a positive signal, seems to let the industry see a glimmer of dawn. But some insiders believe that some of the profits are likely to be seasonal factors, because the end of the group buying peak, film tickets and catering to buy up a peak, so that the company to buy corporate profitability of the continued to play a question mark, group buying enterprises in 2013 will need to observe the follow-up performance.

According to 800 of the group's data, only last November, the industry reduced 57 group buying sites, compared to the previous August peak period of 5,058, has reduced 2,150. Although the new group buying site is still on the line, and has maintained a high growth rate for 3 consecutive months, but overall, the reduction rate of group buying site is slowing. Hu Chen, founder of the group 800, said that from the data, it is possible to achieve profitability, but it is not sustainable to say. He analyzed that last year the whole year group buying site is in control of costs, and strive to increase gross profit. However, this Hard-won profit is likely to be a seasonal factor.

Eric Consulting in the inventory of the 2012 China O2O Industry also pointed out that the group buying industry is gradually clear, O2O profit enterprises at the beginning. 2013, in the face of local life services such a tens of millions of dollars in the market, group buying enterprises have achieved a first-hair advantage. If the first ten years of E-commerce in China is Taobao, Beijing-east, Amazon and other physical type of electricity business decade, the next 10 years belong to the life service industry, the prospect of group buying industry is still not to be underestimated.