Group buying site ranked second line holding regiment to survive

Summary: Group buy Top ten of the tick group has been and offline preferential information services business, the formal merger of the two sides or through this cooperation, to make up for each other business short board. and analysis that, the electronic coupon has become a trend, group buying to occasion the industry offline enterprises to seek breakthroughs

Group Buy Top ten of the tick has been and offline preferential information service business Complex City formally merged, both sides or through this cooperation to make up for each other business short board. and analysis that, the electronic coupon has become a trend, group buying to occasion the industry offline enterprises to seek a breakthrough fear.

Ranked second line holding regiment to survive

Following the Group F and High friends, another group buying site also decided to hold a group development. According to people familiar with the matter, the Victoria City and the tick group issued internal Mail, announced that the two sides have formally completed the merger, the merger was established after the new company to follow the "dimensional City" brand name, the original tick of the CEO song will be the CEO of the new company.

According to the Tick group, the two sides will continue to use their own independent brand operation, after the Spring festival will be announced its business integration plan, the reporter from the tick group insiders learned that the tick group online in July 2010, its current number of registered users about 10 million. And the city is located in a line of preferential information terminal operators, the previous access to a tricycle financing, the business model is the online deployment of coupons terminal, users can obtain coupons through these terminals information, the city of the company to collect advertising fees, the current number of users more than 5 million.

It is understood that the combination of the Tick and the song is a joint investor of two companies, in the merger will be launched from the management layer, the voice of the group will be in the management of the city. From the Regiment 800 data, the tick from last August, the monthly sales volume is always in the industry's top ten in the bottom two.

Last April, the click of the CEO Song told reporters that "we are ready in July or August to achieve full profit", and the recent tick group insiders to reporters frankly, last December it reached break-even.

For the choice of the tick group, its internal staff outspoken is a good ending. From the current situation, the Matthew effect intensified, at the same time, Tencent, Ali, Baidu have layout O2O industry, so that independent group purchase site difficult to survive. "It may be a way out," said the person.

Offline business is afraid to develop

"Although from the business point of view, the line of the tick and the line of the dimensional complex is complementary, but the electronic trend of the development of coupons is obvious, which may become the online extension tool for the click Group, but not for its own development, said an industry personage who declined to be named.

From last year, the online coupon enterprise Ding ding nets, pudding nets, such as the emergence of the traditional line under the background of the city-led coupon enterprises face a direct impact. In addition, before the focus on physical membership card on the public comment network also began to push the electronic membership card, the public comments related people told reporters, "The future of physical cards may gradually be replaced by electronic, after all, electronic cards more suitable for the Internet mobile, anytime and anywhere can be used."

From this point of view, the dimension of the city and the combination of tick, tick group online business experience can give a lot of reference to the city, and as no focus on the business of the Tick group, the positive factors remain to be seen.

Liu Hongxian Group Marketing Director In this regard, in 2013, to mobile applications for the driving line under the online resource integration mode will be exerting force, but the line under the integration of the most important is offline resources, need to have resources and financial strength, therefore, more optimistic about this large platform Tencent. And the combination of the tick and the dimensional city, tick group has a certain experience in the online operation, the two in the merchant resources can complement each other, the city can better play the mobile advantage, but this direction is fierce competition, is now the Red Sea, how to get out of differentiated operational strategy, how to reduce operating costs is the key.

And e-commerce experts, leisurely network CEO Li Daishan explained, "After all, do coupons and buy merchants have a lot of overlap, in this respect is not high, in addition to the tick group has not been involved in the coupon business, user groups and experience need time to accumulate, a short period of time for their own market share fear of no help.

There is speculation in the industry, "the click Group is likely to transform to do group buy + coupon double business, as a result of the opponent from the site to expand to buy + Tintin, Cangnan and other enterprises, the competitive pressure will be further intensified."