Group buying sites do not "move" hard to survive

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Group buying behavior is actually a natural mobile Internet properties, users carry the mobile end is undoubtedly more than fixed PC end can close the distance between merchants and consumers, the important factor is the group buying site This "bridge" is also able to "move" up.

Although I am a loyal fan of group buying, but 24 coupons of "One night white" really let people "fear" for a long time, if there is a recent F group and the merger of the company received 40 million U.S. dollars to the news of the financing to see the "Buy Not Dead" signs, the author is really hard to believe that group buying this industry.

In fact, a traditional Internet industry should be how to go, in today's discussion is not difficult, as I have published a review article views: The traditional internet does not embrace mobile internet really will die! As a group buying, and even as a big category of electricity quotient, it seems that embracing mobile internet is a worthwhile attempt and must try the way out.

In fact, group buying site has also recognized the opportunities of mobile Internet, such as glutinous rice nets, handle nets are also in the exploration of users in the mobile terminals on the use of demand and consumption habits, the timely introduction of client products, The sticky rice network has since 2011 launched the coverage of iOS and Android, the two mainstream mobile platform client products. glutinous rice Network For example, not only the first in the official client to add a search function, but also provides a nearby group buy and more sophisticated group buy category and regional business district classification, map and other patterns of presentation information, so that the use of mobile clients more humane experience. In the payment link, the sticky rice net increases Alipay fast payment function. In addition to PC users, glutinous rice network in particular for mobile users to prepare a more favorable mobile phone client special single, effectively promote the mobile end conversion rate of Ascension. But according to the author observes, the real investment resources in the mobile Internet group buying site is very few.

The benefits of embracing mobile internet are a good source of new customers as well as changes in conversion rates. Taobao, Beijing-east, Tencent, where customers have passed Taobao wireless, mobile phone jingdong, mobile Tencent and mobile phone customers such as client layout mobile E-commerce, and group buying mode similar to the only goods will be released recently published data show that only products will mobile client installation users have more than 1.5 million, day orders more than 10,000 single, Sales of mobile clients now account for about 5% to 9% of the total sales, which is expected to increase to 15% to 24% in a year. But glutinous Rice Net marketing vice President Sun Haiti also revealed, the number of orders from the sticky rice Web Mobile client has been close to 20% of the total order, and the figure has been growing at a high speed this year, and these live data have turned the mobile internet from the original "trend" into a group buying and electric dealer. Practical results ".

The mobile client realizes the consumer's shopping anytime and anywhere, breaking the limitation of the location and equipment. For the "time-limited" for the development model of the only product will be, mobile client is a tool to promote sales, and the group purchase site glutinous rice mesh or handle network, is also a tool to serve the user. In the author's opinion, the group buying behavior is actually a natural mobile Internet properties, users carry the mobile end is more than fixed PC side can be closer to the distance between merchants and consumers, the important factor is the group buying site This "bridge" is also able to "move" up.

From today's development, group buying sites to join the mobile internet may not be dead, but the development of the words will certainly die.

Dan