Group buying spree, can learn from foreign survival

BCC Beijing March 17 News According to the Voice of China, "Global Chinese Broadcasting Network" reported that group buying is really a joy to people worry. The two-year-old Chinese group buying industry is more and more consumers are obsessed with or complaining. Group buying spree, but behind this, due to too fast growth and lead to the market is not standardized, but also to complain about the hardest hit.

In order to standardize the operation order of the Chinese network group buying market, recently, China's State Administration for Industry and Commerce promulgated the "on strengthening the management of network group buying operations," the opinion stipulates that group buying website operators should bear seven responsibility obligations. For example: The main business of group buy commodity qualification and purchase quality audit system to establish a clear contract form to protect the trade secrets and consumer personal information, the prohibition of unfair competition behavior, record and save transaction information, standardize group buying promotional activities and so on.

The word group buys still rises from America. Favored by young consumers, and then everywhere in the world. However, the market environment, industry rules are different, the development of maturity is naturally different. According to reporters, at present, such as Singapore, the United States, Canada, South Korea, Australia and more than 30 countries and regions have developed a comprehensive e-commerce law, in order to standardize the online shopping, group buying, such as the burgeoning industry environment.

First of all, buy the birthplace of the United States, Groupon and LivingSocial these two major sites occupy the United States online buying market nearly 90% of the market share. 50 percent dinner, 30 percent hairdressing salon, 37 percent dance lessons and 50 percent skydiving, high altitude sports ... These are the comforts of life.

American Girl Juliana, a regular group-buying film and performance ticket, says that in all kinds of American groups, people can really find affordable and convenient enjoyment:

Juliana: Last night I spent 17 dollars on Groupon and booked a 3D movie ticket with the original price of $41. I also often do not count the masses of some group buying online to find some big and small Broadway theater performance information, there are many can buy, indeed I saved a lot of money.

The field of American network buys both aircraft carrier mall, also have boutique shop. The reason why the well is orderly depends on the rules. Take Groupon, for example, it is characterized by a daily purchase of only one item, so that a commodity occupies a full day of the page, the commodity itself has been a certain degree of screening and selection, and then if we buy back not satisfied or not in a certain period of time to use the goods, In accordance with the terms of the Groupon coupon, it will be refunded, generally each group purchase site requires a maximum of 30 days to complete the refund, and in terms of commodity quality prices and other issues, if the business has expired behavior, once reported then it faces the price will be quite good, outweigh the gains.

In Singapore, known as the first in the online shopping market in Asia, people enjoy the benefit of the benefits, but also enjoy the corresponding consumer protection measures, in Singapore for 4 years of Chinese girls, Jia Tong, Singapore's group buying market is in an orderly competition in the continuous development:

Jia Tong: All the way down although the hundred schools of thought, but because of Singapore online shopping, group buying such e-commerce legislation relatively early, businesses have long known that they do those things to bear the big risk, if you find that you buy things and business description is not the same, or the wrong price you can report, If the business is wrong, it will face sanctions, and in accordance with e-commerce law, consumers or businesses can have chapters to be bound and protected.

Also in Asia, Japan, the rise of the group buying industry is also nearly two years. Ms. Huang Xueqing, who travels for many years, said Japan's current group buying website is experiencing a process of "from expansion to refinement":

Huang Xueqing: Last year, there are more than 200 group buying sites, but because of the poor sales and distress of the site is not a few, the actual sale of products in the site only about 80, some sites from the group purchase market retreat trend has increased. This is mainly because there is no strong financial support, joined the number of enterprises not enough, the product is not rich, often less than a day, which makes up the market share before several sites more favored by consumers, the first and second group buying site accounted for the market share has reached 86.3%, forming a monopolistic trend. Some companies in the future of Japanese group buying sites also expressed concern that this highly favorable business model brought benefits to customers, but the benefits to businesses are not much, and he expects this model to last only 5-10 years.

Japanese group buying is of course also legal, because they have the law of manufacturing responsibility.

Huang Xueqing: So in Japan, in the prescribed time, whether the quality problem or the size of the wrong and so on, consumers can return goods in the merchant, in addition, if the seller is not real information or the existence of deliberate concealment of important facts and other illegal activities misled consumers, purchase or signed the relevant contract can be returned or canceled.

See some countries to buy the industry's survival status quo and survival of the way, it is not difficult to think, the development of the line seems to follow a similar law. The founder of a Chinese group buy net admits, China buys industry "disorderly elephant" the inducement mainly lies in "the Doorsill is low, the heavy packing, the light internal strength", namely ignores the user experience, but also cannot be assured the first-class service, unceasingly innovates The quality good prestige also to be difficult to guarantee. Without these, group buying is like a toddler, full of excitement but still walking and not walking well.