Group buying to complete the industry shuffle consumer user habits gradually cultivate

Abstract: Group purchase from the vigorous development to later bloody slaughter, completed the industry shuffle. Domestic major electrical companies also in the steady launch of their own platform to buy products, and gradually cultivate consumer habits. A set of data to let the electric dealers see the gold mine

Group buying from the vigorous development to later bloody slaughter, completed the industry shuffle. Domestic major electrical companies also in the steady launch of their own platform to buy products, and gradually cultivate consumer habits.

A set of data, so that the electricity dealers see the gold mine. 2013, the entire Chinese consumer on the Cross-border E-commerce platform on the annual transaction size of 14 billion U.S. dollars, the annual import growth of more than 100%. In the great interests of the temptation, the electric business bosses have also launched a "global purchase." However, in unfamiliar areas, they are still conservative choice of partners, "Ocean Dock" a cross-border electric power platform appeared in the Chinese consumer's vision. Suning easy to buy "Ocean Terminal" cooperation "global shopping" business low-key online, day Cat International Platform on-line, the first foreign port. Cat International in the organization of overseas industry chain, overseas logistics construction, is also in depth cooperation with the Ocean Terminal.

As the leader of the Cross-border electricity business, the CEO of the Ocean Terminal has not satisfied these, he believes that the blowout growth of the user demand, so that the domestic cross-border electric power operators face a severe test. The overseas group is a new shopping experience for Chinese consumers, especially those who like Hai. Through the integration of upstream and downstream resources, the Ocean Terminal organizes overseas powerful retailers to supply large scale products to domestic consumers. "Once the idea of blue waves, so that the ocean Pier began to try the" overseas group "model, the first group buy merchandise is childlife calcium Magnesium zinc tablets, this is the first choice of Chinese young mothers infant health products. Ocean Terminal to include logistics and distribution of the price is 89 yuan, in their own official website open booking within three days is booked, and the arrival of four business days. Subsequently, "Overseas Regiment" has been favored, the launch of the "master" and other commodities are almost in a short period of time to be robbed of a blank.

"Overseas groups are a central test of Cross-border shopping supply chain organizations." "Zeng Blue Waves said:" Overseas group is very test of the organization of the supply chain, the selection of the strength of the business, super-scale single commodity inventory, a large number of concurrent goods entry, fast distribution and perfect after-sales service. This group purchase will not be the level of hundreds of, but will have thousands of millions of single generation. On the other hand, China's cross-border power suppliers can provide thousands of inventory and direct mail to domestic consumers for a single product organization, only the ocean Terminal can do it. ”