Group buying turn? --Buy new boss low-key request, behind the scenes

From the group buying network just appeared in the people's view of the group, to today's group buying industry generally not be bullish, group buying industry in China from the emergence to the popular, from the bottleneck to the big shuffle, the whole process is only a short period of two years. The explosion of the group buying industry is due to two points:

First, the group-buying site in the full satisfaction of the consumer map affordable demand at the same time, for businesses to provide an unprecedented open experience to promote the platform, the framework of a consumer, business and buy the site three win the beautiful framework. Before this, consumers rarely experience low to 10 percent or even lower discount consumption, and businesses are also happy customers personally experience and try to promote the way, supply and demand consensual, this is the root of group buying site can survive.

Second, the threshold of group buying site is very low. There is a survey analysis, a group buying website start-up cost of only 20,000 yuan, with the help of electronic platform, the use of business resources, you can easily start a group buying site. Therefore, the group buying site has sprung up, the level is not neat but still create a kind of flowers prosperous scene.

Based on the above two reasons, group buying industry has become a new Internet business position, a few months group purchase site to increase to 1726. Extremes meet, because the industry does not have a clear binding and system, a variety of similar shoddy products, merchants refused to receive and so on, the group buying industry is also a serious credit blow. And more than 2000 group purchase site of the huge team is also clearly beyond the capacity of the market, such a relatively chaotic group buying industry, shuffle is the industry must undergo the pain of metamorphosis.

Only in tough times can we see which group buying sites can tide over sand, in this brutal knockout. According to the 800 newly released August statistics, litters group has become the absolute champion of group purchase website sales, leading in the handle group, is twice times the United States network, the end of August sales reached the second twice times. Such outstanding achievements, enough to explain the litters group in the industry reshuffle began to force, and determined their own in the industry can not shake the status.

Layoff wind swept the group buying industry, litters group but recruitment

At present, the litters regiment in the country about 200 cities have built Litters Regiment site, group buying business covers more than 500 cities nationwide, in addition to the establishment of separate stations, litters group also attracted 0531 groups, including Jinan, Xiamen Flash Regiment, Ningbo dumplings, Changsha group, such as tourists and so on nearly 30 in the local market ranked first group buy site to join. As of August 2011, litters Group has more than 5,500 employees nationwide, one-day turnover has already exceeded 10 million yuan, is China's largest group buying site.

It is with such a strong strength, the litters group will be in the entire group buying industry shrinking layoffs, began to recruit talent. In the industry generally believe that group buying site will shrink to 5 to 10 of the market share at the same time, litters group firmly believe that by virtue of their own strength, can still be in the group buying industry to dominate.

A few days ago, in the background of various major power suppliers, the litters group has publicly issued the "begging for Yin book", the Recruitment of the world. Litters will be the next six months from the community open recruitment, from the regional marketing Director, responsible to the specific sales manager, Project manager, Planning, copywriting and other positions. Especially focus on the selection of comprehensive sales talent. The "book" behind the Litters Group chairman and CEO Xu Maodong said will implement the "full shareholding" strategy, to take out their 25% shares and employees to share, and all employees to share the gains.

Secret purchase, industrialization model to seek enterprise development is the long-term solution

Group buying industry is now the big shuffle of the situation, mainly because most of the group buying site is a small-time operation, completely do not have the ability to take risks and to deal with the crisis. Industry insiders said that the group buying industry new competition has formed, group purchase fine operation of the era has come. Any one gradually into the mature operation mode of the industry and the enterprises, which gather the unique charm of the industry elite is worth digging deep. Litters the charm of the group is to buy as a standardized industrial operation, to create a strong enterprise as consumers and employees of the solid backing, the company's fate and the fate of employees linked together to mobilize the enthusiasm of the staff to create a unity and struggle of the corporate atmosphere.

Litters CEO Xu Maodong believes that group buying is a subversive business model, commercial eye advertising, consumers in the eyes of the electricity quotient. Traditional media content and advertising is fragmented, and group buying is the opposite, the advertising and electric business organic unity, "content is advertising, advertising is content." But in the specific operation of these two positioning is absolutely not reversed, only through real goods and consumption, can reflect the value of advertising. This to a certain extent, better protect the interests of consumers, but also more directly for businesses to make the advertising effect. It is the group buying to a consumer and businesses have a benign role in the role of the litters Regiment can make great progress.

Low-key seeking only for the accumulation of strength, ready to send litters group prospects bright

This breathing, the litters Regiment aims to extend its previously successful business model. The litters group has two innovations in operation: first, the depth of regional management: litters group to abandon the "centralized" mode of operation, to the local site completely decentralized, the single order is all determined by the local manager; the second is the Wal-Mart model: This is the litters from Wal-Mart, in this mode, Group buying site will be first in the merchant for the user to assume the first responsibility, from the Agency into the operating entity company. This subversion of the localization of group buying initiatives, prompting the litters group in just a few months to become a black horse to kill a group buying melee.

In recent days, there have been more than 200 group buying website closed, group buying industry inevitably entered a brutal competition of the fittest. and litters group with accurate industry positioning and long-term development planning, in the entire industry downturn low-key na-hyun, it is also seen in the shuffle after the group buying industry will usher in another fresh scene. and the litters group adhere to the marketing model, also must conform to market demand, firmly occupy the position of the leader.

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