Group buying war hit, businesses burn money only for robbing guests

Spend 0.1 yuan to buy a small 锅盔, a dish, a cup of fresh juice, a bowl of ramen noodles, a lunch box ... Recently, the reporter noted that the Baidu glutinous rice, the United States, the public comments and other group buy network competition intensified, mobile phone app Rob the fire to buy net.

The group buying battle is racing

Recently, a number of well-known group buying sites are racing to set up a group buying storm.

The reporter yesterday point opened the United States Group net handset client discovers, "1 yuan eats the big meal" the word impressively appears in the homepage, however, this preferential benefit is limited to the first registration American Regiment new user. Reporters in the activity area to see, Yonghe soya-bean milk, small hu duck, taste thousand ramen noodles and other well-known chain catering are their participation in the merchant, Yonghe soy milk price of 25 yuan voucher limited to 1 yuan, has sold nearly 38,000, and other merchants snapped up the number of people are nearly million. The group's fast-food merchant has also recently launched a 15 minus 7 discount.

and Baidu Glutinous rice is pushing 1 cents to buy special dishes activities. Yesterday afternoon, the reporter in Wuchang Street mouth Broadway shopping malls, see nearly 20 restaurant merchants are hanging in front of the concession signs. A yogurt store allegedly opened its shop from No. 18th and sold Chi Yusha "a dime of yogurt."

Buy app Full cell phone

"Double 11 has not arrived, various group buying app has so many benefits ah!" "College student Xiao Liu is very excited. Special offers and so on, reporter to understand, a lot of working people, simply put all kinds of buy app download all, in order to avoid missing all kinds of breaking concessions.

Hankou Han told reporters that his mobile phone installed a pile of apps. "Three meals a day can buy to the most cost-effective coupons, can save a big dozens of dollars in one." You can save money by watching movies, singing karaoke and playing board games. ”

The white collar lady who never used to buy a group has recently added many apps to her phone. "Buy more and more merchants, many hotels can buy to half-price concessions." "she said.

Businesses burn money just to rob customers

In a number of group buying website, "new 0.1 yuan to grab a big dinner", "Please free beer and Skittles" and other promotional language abound. Group buying site offers concessions, generally require new users to register first, while downloading their mobile app client. and businesses to participate in this ultra-low-priced group purchase, you can get 10 yuan group purchase subsidy.

For this "burning money" to pull the customer's approach, industry supporters believe that can quickly attract users, so that the market user base to become larger. But there are also concerns that, like the "Taxi software War", users will be lost once subsidies are stopped.

Industry insiders expect, as several group buying oligarchs have shifted the strategic focus to the mobile group buying market, for mobile end of the competition will continue to new users, similar to "0.1 yuan to eat dinner" concessions will also appear from time to again.