Group buying war into fine king

Wen/Zhang Shule





recently, China's largest local life service E-commerce website litters Group will buy products upgraded to 2.0 version, a heavy launch of the store model. Litters Deputy President Zhaowenjiang said that at present, litters group stores have attracted King Roast duck, Badaling ski resort, three Guizhou people, baby home, such as thousands of gourmet restaurants, wedding photography, tourism hotels, spa bath and other more than 10 areas of life services business groups stationed.





this model called O2O, in fact, is a kind of thinking, that is, after the end of the Thousand-Regiment war, as a survivor of the large group buying station, has put down the past group buy Chaos model, close the door, a good own three acres, to ensure the quality of group buys, rather than continue to savage growth.





this refinement and pragmatic approach, there is no doubt can let clean up the impetuous color group purchase. In the past 2 years, group purchase has developed too fast, so that group purchase has deviated from its quality, features, life services and the ground to promote the characteristics of the traditional power to contend with, into a sales of cheap goods and selling lottery online shopping outlets, and eventually led to a large number of group buying site quickly withered.





face this situation, live to buy the site must Shang, who can most comply with the situation, return to buy the idea of the title, will live services to the end, who can seize the largest market share.





in this respect, China's e-commerce under-Secretary-General Lu Xianbo pointed out that China's group buying industry after only 2 years of explosive growth, has now entered the shuffle stage, group buying industry first Camp Big boss has been the embryonic form, only adhere to innovation, take the difference in competition in the future to achieve rapid development of competition The litters group Push store mode, upgrade Group Purchase 2.0 version, in the deep excavation supplier cooperation, but also help to enhance the consumer's adhesion, effective promotion and distribution organically combined, with great innovation.





This kind of innovation is obviously the core appeal of fine Solomon. Stores for businesses, can be changed before discontinuous, discontinuous cooperation for long-term, stable cooperation, become a long-term business advertising and sales platform. Store as a merchant's distribution platform, by a single low margin commodity-driven businesses a variety of high profit goods marketing model to promote the sales, both for the business gathered popularity, but also brought profits to the business.





More crucially, the store effectively guaranteed the quality of group buying, through the selection of high-quality suppliers, direct and channel the top of the enterprise cooperation, the maximum to ensure the quality of service, and through the top channel and cooperation, signed a national, to ensure that its chain of enterprises to join, thereby effectively ensuring the user experience and Word-of-mouth, For the group buying site to bring maximum impact. It is clear that this seamless combination of brands to effectively convert traffic into sales, bid farewell to the bottleneck of applause, according to the Regiment 800 of the statistics: the domestic famous catering Enterprises Orchid Club in the 3-month period, in the litters group stores sales reached 6 million yuan, attracting more than 100,000 traffic.





fine for the king, Customer experience, with a variety of services to serve consumers the choice of store services, its inevitable and unfavorable, it is clear that this strain of influenza will be infected in the spring of 2012 to other group buying station, pull handle network into ERP, a number of group buying station to open self-service mall services are proof.