Group buying website accelerates polarization

Group buying industry continues to suffer from the "cold spell", while the community-oriented small group buying site is quietly emerging.

Group Buy Navigation website Group 800 released the latest statistical report shows that October group purchase site number, mainstream group purchase site turnover index continued to decline. In October, the total monthly turnover of the national group buying market has fallen by 330 million yuan from the peak of August. In Shandong Market, October mainstream city group buying site sales amounted to 81.793 million yuan. Among them, Jinan and Qingdao ranked the top two, the monthly turnover of more than 20 million yuan.

Consumer experts, group 800 co-founder Hu Chen told the Economic Herald reporter, in the future, the group-buying site will be polarized, ranked by the former group buying site to further improve market share, some small community-oriented group purchase site with differentiated services, will also be a larger space for development. Jinan nearly 40% inaccessible

Group 800 jinan group buy navigation show, up to now, the Regiment 800 a total of 141 Jinan Group purchase site, the normal access to 91, accounting for 64.5% of the total number of sites. Among them, October turnover ranked top five in order for the United States Network, litters group, the public comments group, glutinous rice mesh and handle nets.

According to statistics, Jinan market October Total turnover of 24.959 million yuan, compared to the peak of August reduced by 5 million yuan; At present, Jinan local "participation Group" business has accumulated up to 8,336.

From the distribution of the turnover of all kinds of group purchase, to buffet, hot pot barbecue, local dishes mainly catering food demand is still the most prosperous, about 58.9% of the movie tickets, KTV-oriented leisure and entertainment class accounted for 14.9%, photography, bath beauty-oriented life services accounted for 14.5% Hotel rooms and tour groups accounted for 10.2%, local-made goods and other local services accounted for about 1.5%.

October, Jinan market sales and turnover of the highest group of groups for the buffet drink, its monthly sales accounted for the total sales of 21.9%, the turnover accounted for all the total deal 21.1%; The largest number of the sale of the group of fine classification for the hotel accommodation, the sale of the group singular accounted for the total of 16%. Gold absorption after price increase

Group buying battle is now "saddle" fault, the first 5 centralized development accelerated. Regiment 800 provided to the leader of the data show that October, the National mainstream group purchase site total turnover of 1.78 billion yuan, the purchase of 34.784 million people, following the fall in September, continued to fall slightly on the chain, the decline was 4.3% and 3.1% respectively. By the end of October, the total number of national group purchase sites continued to be reduced to 2,908, compared with the September reduction of 11.

Increasingly normal, price quietly floating in the purchase of products also gradually in the eyes of consumers lose attraction, the ability to absorb gold is no longer the past. According to the Regiment 800 statistics, OCTOBER Group purchase service and the kind of a single customer unit price is 62 yuan and 16 yuan, and in January this year, two figures are 55.6 yuan and 14.1 yuan respectively, the average discount strength from 2 years ago 30 percent into 40 percent.

Hu Chen analysis that the price of group buying and group buying site from the second half of this year to adjust the strategy to seek profit has a certain relationship. In the general loss of a new round of capital injections, group buying sites are trying to control operating costs, discount will be adjusted to a consumer can accept, buy station itself also has a certain profit of the best balance line, group purchase operations will also be higher unit price of the service category gradually transferred. The rise of "small and beautiful"

In large group buying station bleeding at the same time, a group of residents of the community for the radius of growth of local group buying site is quietly emerging, showing a different vitality. They are often derived from the Community Owners Forum, and through the way of group buying channels, for the community to provide daily life for residents of the surrounding food and beverage services, fresh fruits and vegetables and local specialties.

In addition to the use of standard group purchase prepaid mode, in this community-type group buying site, consumers can work in the daytime to choose their own nearby vegetables fresh, after work by the purchase site to pick up the shop and then take their own.

At present, Beijing has a number of community-type group purchase sites, such as Huilongguan group buy nets, days Tong Yuan Group purchase network, in the local residents in the community formed a good reputation. But according to the reporter learned that in the Jinan market, such community-type group buying site is almost blank.

Hu Chen told the reporter, and large group purchase site compared to "small but beautiful" community-type group buying station rooted in the local community, so the user loyalty is high, viscous more strong, and positioning in the regional resident services, do not need to have too much expansion and operating costs. This is similar to the neighborhood supermarkets and convenience food stores, and Wal-Mart, Carrefour and other large supermarkets to form enough differentiation and survive.

Hu Chen that after nearly 3 years of development in group buying, this kind of return to the source of service for the O2O (ie online) the overall development of the industry to provide a new way of thinking.