Group buying website adjustment period Crazy Circle money circle people enclosure

According to data from China electronic commerce (electric Business Channel) research Center, see the wind on the long group buying market has been close to the platform period, the number of new group buy site declined in April, the National new group purchase site less than 300, greatly lower than the March number of 732.

According to the statistics from group buying navigation 800, the total sales of 40 major cities in May were 649 million yuan, compared with 650 million yuan in April. The number of group buying and group buying was also reduced compared with last month, and the top 10 of group buy site average monthly composite growth rate fell 5%.

Does this series of data indicate that the fast-growing period of the group buying industry is over and that the adjustment period is about to begin? In fact, from the current market movements of group buying site, "shuffle" is increasing. Group buying website "Three circle" movement-Circle money Circle person Enclosure, more and more obvious.

Circle Money--the United States and the net full network

Get B-round VCs successively

July 5, in response to the market on the group buying site of the United States Network B round of financing rumors, the United States network related officials to accept the "securities daily" interview, the specific details to be released by July 7. However, according to the Securities daily, the market has been on the United States network of this round of financing framework for the dismantling: the United States network to achieve the B-round financing of 50 million U.S. dollars, investors, including Sequoia Capital, Alibaba, Northern Lights, Walden International and so on.

Analysts pointed out that last September, the United States network has won the first round of Sequoia Capital tens of millions of dollars of financing, if the final confirmation of the Sequoia again Chase, and pull Alibaba, Northern Lights, Walden International and other heavyweight VC words, the lineup is not luxurious. In addition to the United States will greatly enhance the financial strength of the network of the United States, the market image of the network and the listing is expected to play a large bonus points.

1 weeks ago, Group purchase website full network announced, has completed the second round of 80 million U.S. dollars financing, Yukaipeng TDF, and has 3 VC with investment. Last September, the full network has won the first round of the 10 million U.S. dollars, the investment of the second round of the investment Kay Peng is still in the lead.

1 months ago, Group purchase website Litters Group announced, won the Ding Hui, tian You, Qing branch, such as VC strategic investment. Xu Maodong, chairman of Litters Group, said in an interview that more investment institutions would join in the future and that the first round of financing was expected to reach $200 million trillion.

"As more and more group buying sites start the B round, with the usual timetable of VCs, it will certainly happen in the next 2 years," analysts said. At present stage, depends on who can ' endure ', who can ' carry ', the key is to compete financing ability, who can survive, there may be success, ' left ' for the king. ”

Circle Person--group buying website dig the corner War

Employees "Jump"

At the beginning of this year, Tencent's group purchase website high-PEER network has not yet started, it spread around the news of digging horns. The United States Group Network, full network, handle nets and other group purchase site many employees have received a search call. With the first "digging the corner" of the high net, the group buying site seems to have arisen overnight, "digging horns" hot, group purchase site employees are also frequent collective "group jump." One of the most well-known is the handle net east of more than 200 employees collective job-hopping Litters Regiment.

Analysts point out that higher treatment and the temptation of options is one of the main drivers of group buying site employees. Therefore, for group buying sites, the key to attracting talent is capital strength and future vision.

Everyone company vice President, glutinous Rice Network general manager Shenboyang said: "When the competition is very intense, mutual digging angle is normal." The ability to retain employees depends on the level of management, the charisma of the leaders, the company's business philosophy and the cohesion of the team. I think the money related things including options such material incentives to keep people is certainly not the best policy, although money is a necessary condition, but not to give money must not go, more still want to see the cohesion of the team. ”

Enclosure--glutinous rice network using SNS Advantage

Improve the "stickiness" of group buying

June 23, everyone company (Nyse:renn) 's group purchase website glutinous Rice Net announces, realizes with the group's everybody net account Exchange. Renren 122 million active users do not need to register to log in, you can directly access glutinous rice network, and glutinous rice network users can also be directly logged into Renren, will buy experience, experience and anytime to share with friends around.

glutinous Rice NET general manager Shenboyang said: "The account thoroughly exchanges, not only has brought the glutinous rice net 122 million activation user, simultaneously these user's information as well as the friend relationship also will follow." Prior to that, Chen, chairman of the company, has publicly stated that group buying is a social e-business and a powerful means for SNS to become active.

Sit on the advantages of SNS, glutinous Rice Network pioneered the "business map" of this new concept, the introduction of a merchant based on the map of the Merchant homepage system, businesses in the establishment of a glutinous rice net Merchant home page, will automatically generate a public homepage in Renren, Renren's 120 million users can add merchants as fans, and the information released by merchants will be synchronized, along with their friends, which is a business map with a strong social attribute.

Shenboyang said, "Through the introduction of the Merchant home page system and real-time group buying system, coupled with the early online traditional group purchase and boutique coupons, glutinous rice Network has completed a complete social group purchase platform layout. ”

Analysts pointed out that the sticky rice network is accelerating to the transition to the platform, and initial results. Data show that, June 23, glutinous rice Network again Chenglongyao Lai International Film City, the introduction of ultra-low price of the 36-yuan two-person viewing package, 160,000 film tickets were snapped, only this single sales of up to 5.76 million yuan. Once again refresh the history of Chinese group buying the number of local merchants record.