Group buying website and the game of the merchant: the more need to seek common long-term

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If use a word to describe the development of group buying website in China, that is "suddenly as the spring breeze comes, thousand tree million pear blossom." "Only this time is not the pear blossom, but in all over the country to the proliferation of group buying sites, from the handle to litters, from 58 to the public comments, local group purchase site export is not poor, has specialized in the field of representatives, but also see the group buying market is hot and halfway into the market is intended to divide the cake Internet companies, in addition There are also foreign monks who have worked with Tencent to launch a group buying business, "Groupon's Chinese Version" (Gao Peng). For a time, the group buying market fight is raging in full swing, competition is strong or not, compete advertising coverage and broadcast frequency or not, a group of group buying site down, immediately there is a new top, however, this situation behind more reflects the group buying market hidden huge risks, a little careless, Today's scenery behind may be tomorrow due to the capital chain broken and forced to close the helpless.

Recently, the "most powerful" news about the group buying market is that the group-buying giant Gaobong, after a high-profile entry into China and a rapid expansion of its sphere of influence, scenery not too long then suddenly announced will be abolished a group of two or three-line city branches, to adjust the layout, even the original ambitious group buying giants are helpless to make a contraction decision, Not to mention the group-buying sites that don't have the wherewithal to support them. Based on this, as a group buying site operators, must consider how to make their own business volume to maintain a stable growth without loss, the number of users stable growth without losses, on this basis to consider the steady expansion and not like high friends, Live plot expansion. Only in this way can we avoid a similar crisis and get through the current hot deals in the winter.

This involves the game between the group buying website and the cooperative merchant, in common cooperation in the pursuit of a total profit at the same time, more need to focus on the long-term, in order to ensure the profits at the same time to achieve long-term layout, the pursuit of a more long-term survival and development of the way to change the current group purchase site and business cooperation in the existing drawbacks, Avoid the damage caused by the long-term development of group buying business.

The current group buying website and the cooperation between the merchants still have more disadvantages, this is reflected in: one is not strict and reliable business screening, resulting in the quality of goods did not guarantee the rights of consumers caused infringement, which directly lead to group purchase site Word-of-mouth damage, the loss of customer numbers, serious will directly affect the long-term reputation and attractiveness of the site; The second is to buy the site and business cooperation exists a one-time, after a cooperation there will be no follow-up and relationship maintenance, not from a more long-term perspective on both sides of a more beneficial mode of cooperation; third, in the consumer by virtue of buying coupons for consumption, the Group purchase site role is not serious, not in the process of consumption to establish a good circulation mechanism, So that businesses and group buying sites can create a lasting appeal to consumers, to promote consumers to continue to use group buying business, to cultivate a more long-term consumer groups. These drawbacks directly affect the group buying site's own health and long-term development, for the general business is also wasting the opportunity to cultivate more loyal customers, so with a more healthy and comprehensive mechanism to eliminate these abuses, for group buying sites and businesses mean a lot of benefits.

From a large level: Group purchase site needs and break with the business cooperation for a one-time bottleneck, to establish a better cycle mechanism. For example: the establishment of business relationship maintenance and tracking mechanism, in the process of group purchase consumer Exchange services, the establishment of business rebate preferential mechanism, such as how many times to spend a free opportunity of the reward mechanism, in this mechanism can also be combined with group buying site, such as consumers to enjoy the service after the return of Group Purchase website forum to share experience report to obtain business incentive system, so that it can strengthen the relationship between the merchant and group buying site, so that consumers in the two to enhance the stickiness between them, to avoid the one-time consumption caused by the loss of consumer customers, For businesses can consolidate with the new consumer contact, cultivate loyal customers, for group buying site can avoid the loss of consumption flow.

From the small details, group purchase site to strengthen the selection of business cooperation screening, monitoring and protection of consumer interests safeguard work. First of all, from the business screening to strengthen the audit, not because the workload increases or blindly pursue profits and relax audit, otherwise it is necessarily outweigh the gains, causing consumers to the site "trust crisis", damage to the long-term development of the site; Understand the business reputation and service level, the use of profit return control methods to strengthen the restrictions on business, to ensure the quality of services or merchandise protection; Finally, we should also do a good job of the potential consumer rights and interests of the claims protection, to ensure that the timely refund and other safeguard measures, to make sure that group buying site in the minds of consumers brand image Through the two levels of group buying site and business cooperation model for the new comb and innovation, from the details of the protection of consumers from the purchase of guaranteed benefits, strengthen the group purchase site and business to add to the consolidation of consumer resources and strengthen relations to promote more long-term development of both sides. This article from the eye Cream which brand good http://www.hao256.com/reproduced reservations.