Group buying website began to increase service dynamics, the United States network to try to restore the decline

With the newly revised "Consumer Rights and Interests Protection Act" officially started to implement, group buying site also began to increase the service, the implementation of the new "elimination law." In the new "elimination Law" before the promulgation, Baidu Glutinous Rice has made a full audience "casually retreat" service commitment, access to consumer praise. And on March 15 that day, the United States Regiment also announced follow-up Baidu Glutinous Rice "casually retreat" service measures, trying to restore the decline.

The new "elimination law" clarified that "consumers should enjoy the right to buy online regret," the provisions of the general attention of the whole society. The Chinese Consumer Association also issued an appeal on March 14 to the online shopping industry to implement the new "elimination Law". China Consumer Association 2012 and 2013 Complaints statistics show that the online purchase complaints remain high, consumers of "overdue consumption does not return", "service or commodity quality is not agreed" and other aspects reflect strongly. Zhongxiaoxie that the providers of network-purchase trading platform should implement the new law of elimination and protect the legitimate rights and interests of consumers. According to the new Law 25th stipulates: "Operators use the network, television, telephone, mail order and other means of selling goods, consumers have the right to receive goods from the date of 7th returns, and do not need to explain the reasons." "Casually retreat" is around the consumer's "right to regret" big fuss.

In order to protect the legitimate rights and interests of consumers, Baidu glutinous rice in the first March 6 in the industry pioneered the "casual retreat" service, in order to enter the sluggish period of group buying injected a subversive force, triggering a strong shock of the entire industry. However, the U.S. group and other group buying sites on the service policy revisions appear "late." March 14, Baidu glutinous rice by shouting the way, invite the United States to join the "casual retreat" of the ranks, common service consumers, but the United States Regiment officials Micro did not respond.

March 15, the U.S. team finally through the official micro-blog said that all the sale items can be refunded (not limited to purchase time), the United States group account balance can be returned to the bank card/Alipay account.

Industry experts said that this strategy proved that the previous service model there are a large number of destabilizing factors, and long-term losses or weak profits so that the United States Group has been reluctant to venture to provide industry standard services. Stranded in the "3 15" and Baidu Group purchase service upgrade double pressure, the United States Regiment has to follow up with similar upgrades, but the use of market position to the cooperative merchant pressure, equivalent to "casually retreat" may cause huge losses to be passed to the merchant, although to ensure that the United States Regiment financial statements will not become ugly, but "lays" -style short-sighted approach is bound to lead to a decline in long-term competitiveness.

Baidu Glutinous Rice related responsible person said, to the consumer beneficial thing, the Baidu glutinous rice will go all out. The introduction of "casual retreat" service, for group buying users, gave a group buy consumers before consumption to carry out a comparison of opportunities, if the price is high, at any time can be refunded, the greatest degree of protection of the interests of consumers. At the same time, Baidu glutinous rice users can even in the absence of any reason to retreat. Baidu Glutinous Rice hope that this can give consumers worry-free group purchase services, but also consumers browse, buy, consume, refund of the total free purchase experience, and thus promote the group buying industry into the fittest virtuous circle.