Group buying website "Crazy" can't afford to play capital player please exit?

Get wind to vote for the first-line group buying website that is fast blowing up this latest internet bubble. "Every day we get dozens of advertisers who are looking for cooperation, and there are hundreds of emails." Advertisers are now bullish, as if our group buying site is not in the inflow of advertising.　　"The CEO of the Huang Zhihua April 8 in an interview with this newspaper reporter said. More afraid of becoming "not inflow" of the group buying site, began to "crazy" like smashing ads. Including handle, the United States, glutinous Rice Network, the public comments network, including the major group purchase site, the current become rich and strong advertisers.　　From CCTV to the subway, from the media to the outdoors, all kinds of group buying ads are covered with online, offline various types of medium.　　However, not all participants can afford to play the capital game, some small and medium-sized sites have been out of group buying stage, the stampede of Internet recruits in the throes of entrepreneurship after the start of contraction front, adjustment strategy. Small and medium web site sadly out of the Huang Zhihua said: "Now the ad war, and 10 years ago the dotcom bubble period is very similar, this is irrational, it is unhealthy." According to the current situation, group buying site will be a group of ' burning Dead ', a group of ' scared to death ', a group of ' starving '. "This January, Liyi (a pseudonym) to the first-hand set up a site to sell to the home, less than 20,000 yuan.　　Thereafter, 3 Venture partners one to become a civil servant, one in Baidu "Stay up every night", the other is back to the insurance salesman. "To do the low threshold of group buying, a few friends gather million block money, buy a domain name, rent a server on the start." "Liyi told our correspondent," At that time several alumni are making, a bit earlier in the direct copy of Groupon, late to do vertical sites, such as wine Group buy.　　"In fact, the thousands of buying sites that emerged in 2010 are basically Groupon's Chinese version," he said. Liyi that, buy a website to want to succeed, one is to have very good marketing channel, the second is to have a strong business development team.　　"Such as glutinous rice, some people nets, mop, such as their own control channels to do publicity, push a product can immediately attract a lot of popular, do not worry about users." During the venture, Liyi sold the largest single group purchase, is the Beijing Songjiazhuang subway station near the film ticket, a total of more than 50 sold.　　Each two movie tickets, the group purchase price of 42 yuan, but from the cinema to get the cost is 40 yuan, plus to some netizens 10 Yuan coupons, "a penny did not earn." "If the amount doesn't come up, group buying will never earn money." "So now these sites are burning money and burning traffic," Liyi said. Some of our newly-graduated students can only announce their exit when they have an advertisement. "Small and medium-sized sites can not afford ads, the first-line group purchase site also has no advertising" heterogeneous.　　In 2010, the absorption of hundreds of millions of Shanxi coal boss investment in the YA group, the recent advertising has also little movement. "They burn dollars, we use Shanxi people's money, which is the essence of the AMIS and their difference." Huang Zhihua said, "We want to use everyA penny, let the input to play the most effective. Of course, this is not to say that we will easily exit from the first camp of the group buying site, but to adopt a more effective marketing strategy.　　"This rational attitude, in the current advertising campaign to fully reflect."　　Huang Zhihua said that the 2011 group buying market competition is increasingly white-hot, the first benefit is not a group purchase site, crazy advertising investment so that advertisers earn pots full of pot, the vast majority of group buying site has been "miserable." "They burn money so clearly to grab a share for the next round of financing." This is a good thing for the group buying industry, and all of a sudden the group purchase has been raised into the mainstream industry. "Let them burn, burn more netizens, burn more internet spending habits, and burn more group-buying fans," Huang Zhihua said. "Huang Zhihua said:" The current group buying ad war, and 10 years ago the dotcom bubble period is very similar, this is irrational, it is unhealthy. According to the current situation, group buying site will be a group of ' burning Dead ', a group of ' scared to death ', a group of ' starving '. "[Page] do not dare to reduce the advertisement to drop the net CEO Wu although already felt that the group buying industry such advertisement puts" has the irrational factor ", at present handles the net the biggest cost is also the marketing expense.　　But he also admitted that he dared not rashly reduce advertising, like a short track speed skating, he is unwilling to bear the risk of backwardness.　　This is a crazy ad war. This February, the regiment treasure net Hao throws tens of millions of yuan, at the same time sign Rundong, Qinlan, Una 3 Big star endorsement.　　March, the group Bao Network announced its 2011 annual advertising will be put 550 million yuan, in CCTV, Hunan Satellite TV, Jiangsu Satellite TV, the National Subway, network, media outlets, public transport and other media on the full force publicity.　　Sticky Rice Network announced the launch of 200 million yuan advertising, the first landing in CCTV, and then paved to local satellite TV and local channels, including Jiangsu satellite TV "Non-interference" and so on, in addition to the major cities subway and building distribution advertising terminals. During the Spring Festival, 24 coupons in the CCTV "Spring Festival seven Days" program interrupted its advertisement.　　In addition, 24 coupons also said in 2011 to increase the intensity of television, Subway, outdoor and other large-scale advertising. 8 years since the establishment of a very few ads on the public comment network, recently also announced plans to spend 300 million to 400 million yuan to buy business ads.　　In addition, Group F, Poly-mei excellent products, etc. also joined the advertising war. "Most of the first-line group buying sites have already absorbed two rounds of VCs, and the pressure on the site is increasing." Investors value the business growth rate, crazy to hit ads, will naturally give the site to brush high traffic, so now everyone is more than how to spend money. But this kind of carpet bombing advertising, input-output ratio is not high, group buying market is now too irrational.　　"Xu Gungjun, a senior marketing professional, said. Xu Gungjun that, at present, the level of advertising competition is not high, homogenization of media choices and advertising appeals to reduce the spread of the effect. Advertising communication can only be established in the product solid, excellent service on the basis of natural performance onlyMay touch the heart of the hearts of that string. Handle NET CEO Wu although already feel, group buying industry such advertisement puts "have irrational factor", the current handle net the biggest cost is also the marketing expense.　　But at the same time, he admits that he does not dare to reduce advertising, like a short track speed skating, he is unwilling to bear the risk of being left behind. Public comment Network Vice President Longwin also some helpless: "In the outside so noisy circumstances, when others cast a lot of advertising, and you do not vote, you will be submerged."　　"Tactically, the current public comment network is in the sniper."　　Others argue that bubbles in emerging industries are not scary. Lan partner Chen Wei believes that every new industry will always have a bubble, because investors have high expectations, mainly to see whether the start-up companies can do to achieve the expectations of everyone.　　In the E-commerce industry, even when the mature company, it is not easy to completely monopolize the market, but it is the start-up companies can quickly find opportunities. "Buy the most important point is two, to solve the needs of small and medium-sized businesses and maintain cash flow, the money received first." "Chen Wei said," Entrepreneurs should be concerned about, can ensure that the quality of service to meet the requirements of customers, and large sites also provide group buying services, simple to do group buying site is not able to compete with large sites. "After the painful relocation in the unique Chinese-style group buying market environment, do cosmetics group to buy beauty excellent products are also in the transition to the business, since the procurement, warehousing logistics and even distribution team."　　In the "Light Company" continued to gain weight at the same time, whether it is the AMIS or poly-Mei excellent products, are urgently needed in product quality and service efforts.　　The investment side of the YA group Beijing Union Power Investment Management Co., Ltd., investors are almost exclusively Shanxi coal boss, Huang Zhihua himself in the early years in Shanxi Linfen opened a washing plant.　　This does not take the dollar wind, rely on Shanxi Coal boss transformation funds to prop up the group buying website, is experiencing the entrepreneurial pain period, and redefine their strategic direction. "Ah Ya Regiment did not ' burn ', also not afraid of ' scare ', is currently trying to ' eat ', let the station ' eat ', let the staff ' eat ', ' eat full ' again to ' fight '. "In fact, after the Spring Festival adjustment, the group introduced new shareholders, and the strategic objectives were clearer," Huang Zhihua said. Huang Zhihua said that as an experimental plot to invest in the Internet, the group can now effectively control costs and respond more rationally and calmly to market changes.　　He also revealed that the group was planning to launch a vertical group buying site to sell cosmetics before and after "51". The headquarters of the group is located in a building in the north third ring of Beijing, coincidentally, another group buying website gathers the United States excellent product before also in the same office office.　　In March this year, poly-beauty products got tens of millions of dollars in investment, and then moved to the Lufthansa Business Circle of the center of the Kun. According to one of the founders of Chen Au, female cosmetics is a rigid demand, poly-Mei products mainly sell the best-selling 20% of that part of cosmetics, so as to spare more energy to do serviceTo protect the quality of supply and service levels.　　This unique group buying mode, has been the angel investor Xiaoping and the top investment agency Sequoia Capital approval.　　This is the vertical group of Huang Zhihua in their own eyes, gave a lot of inspiration. "The group decided to be the largest group buying website in China and planned to launch a vertical group buying website dedicated to cosmetics, while undergoing internal surgery. Even if we do not take the dollar, only rely on Shanxi's capital, but also to build China's largest female group buying site.　　"Huang Zhihua said. Groupon, the originator of the group buying website, serves only in the United States, "because services and specific goods are two different approaches."　　"Nea China general manager Jiang that the group purchase products will inevitably involve after-sales service, quality assurance and inventory issues."　　However, the Chinese group buying market is not the case, in the female market, the mother and child market, such as vertical group buying site seems to be a trend.　　Independent third party data analysis service provider CNZZ's analysis report also shows that the physical net purchase in the entire domestic group buying transactions accounted for the majority of the proportion, at present more than 2/3 of the group purchase items are in kind online shopping. Founder Wang Weiming set up a training course Group purchase website, to do a training class of vertical group buying. Wang Weiming told our correspondent: "In fact, most of the current group purchase site is just hanging the coat, doing the things of the customers." "Vertical group buying site is necessarily the future star." Congenital advantage of the integrated group group buying network, in the face of the later competition and pressure, will be the future development of the focus on the subdivision area. And from behind the vertical group purchase site, but also the advantages of not speaking, for products and consumer preferences grasp very accurately.　　"Wang Weiming said. In the unique Chinese-style group buying market environment, do cosmetics group buy beauty excellent products are also in the transition to the business, since the procurement, warehousing logistics and even distribution team. In the "Light Company" continued to gain weight at the same time, whether it is the AMIS or poly-Mei excellent products, are urgently needed in product quality and service efforts.