Group buying website encounters multiple credit authentication puzzles

Abstract: Group buy site encountered multiple credit certification puzzle since March this year, the domestic group purchase market rapid expansion, has been thousands of. As a result of the group purchase site technology and funding threshold is too low, resulting in the industry cohabitation. Recently, a Chinese state Ministry of Commerce

Group buying website encounters multiple credit authentication puzzles

Since March this year, the domestic group buying site rapid expansion of the market, has been thousands of homes. As a result of the group purchase site technology and funding threshold is too low, resulting in the industry cohabitation. Recently, a Ministry of Commerce China International Electronic Commerce center of the organization of domestic group buying website for the first batch of credit certification, in the industry aroused widespread concern. However, the agency's high fee for certification has raised questions about some group buying websites. Reporter after investigation also found that the current group purchase site is encountering multiple credit certification puzzles.

Event

About 20 group buying websites are certified

Recently, media reported that the Ministry of Commerce China International E-commerce Center for the first group buying site credit certification and rating work has been completed, in the submission of the application of more than 300 group buying website, the first batch of credit certification qualification of only about 20.

Yesterday, the reporter from the Ministry of Commerce China International Electronic Commerce Center hosted the "China Business Credit Platform" website learned that the Ministry of Commerce China International Electronic Commerce Center is scheduled to host the October 29 E-commerce Credit Certification Rules conference, to the first batch through the credit certification of the site to issue certification certificate. Reporters from the "China Business Credit Platform" October 18 released the "on the shopping site to carry out credit certification notice" learned that the credit certification is not limited to the group buying site, but also includes "retail shopping site", the first batch of certification registration work has been completed on October 22. It is understood that the credit rating of this certification is divided into 5 levels, from high to low in turn is excellent, good, qualified, bad, loss. Credit rating is determined according to the credit score of the authenticated object, and the credit score consists of the scale, service ability and credit record.

Yesterday, the reporter was informed by a multi-party verification, the first batch of certified group buying site includes 58 groups, Sohu Love Family group, the mass Comment Group, QQ Group, F Regiment, handle nets, full network, 24 coupons, rice ball, etc. nearly 20, the credit rating of these sites are "good". The Ministry of Commerce China International E-commerce Center, Ms. Wang told reporters yesterday, a large number of group buying site did not get the first batch of certification is subject to time constraints, that is, they submitted the time of application missed the audit certification period.

Threshold

The registered capital must reach 500,000

It is understood that the application for this credit certification requirements include: access to telecommunications and Information Services business License (ICP), the website business enterprise registered capital of not less than 500,000 yuan, website PV (daily clicks) not less than 10,000 times, nearly 3 years without administrative penalties and bad credit records.

For the above conditions, some group buying sites think that the funding threshold is too high. "Our site is only 3 people, from scratch, simply can not reach the threshold of 500,000 of registered capital," a small group of Zhejiang Province, the head of the website complained to reporters yesterday: "Can not because we are small to deprive our entrepreneurial opportunities, this is not fair." "He believes that the quality of service and credit of the site should be used as the main basis for assessment, not registered funds."

However, some insiders said that group buying as a new industry, the trading system is not standardized, consumers can easily become victims of fraud, so it is necessary to have sufficient registered capital, which is conducive to the protection of consumer rights and interests, "otherwise the market mixed, will let consumers lose confidence in group buying."

Also some group buying website thinks the declaration condition is too harsh. A group buying website forwarded to reporters a "e-commerce Credit Certification Application Form", in order to apply for the credit certification of the group Buy website must provide the annual inspection of the business license (copy), organization code (copy), Tax registration certificate (copy), the site's current organization chart, website profile, the size of the site (registered users, Business life, the daily average amount of transactions in the past six months, and so on) information, Web services, and even must provide the accounting firm audit of the latest annual financial report, audit report copy. "We are not listed companies, how can the company's financial statements such important business secrets to them, in case of leaks?" "The head of a local group buying site said they couldn't accept it, so they finally gave up the application.

But there are a number of group buying sites on the "harsh" conditions for the declaration of approval. Yesterday, has passed the credit certification of 58 with the city network related responsible person told reporters, the Ministry of Commerce China International E-commerce Center staff personally to the company to take pictures, understand the company's online customer service system, online payment system, sales management system, logistics distribution system, customer evaluation system and shop credit certification, "They looked very carefully and felt responsible", compared to the 58 application forms submitted by the city.

Question

Certification needs to pay 45,000 "publicity fee"

"The cost of certification is too high!" "The head of a group buying site yesterday in the interview with reporters directly called the credit certification charges too high, according to its disclosure, the certification charge of up to 45,000 yuan, the other party to the nominal is" publicity fees ", they think the price is too high, and finally backed out. However, there are group purchase site voluntarily pay, "although the charge is high, but after all, is the Ministry of Commerce certification Authority, feel more authoritative, consumers will therefore more trust us, endure." "The owner of a certified group buying website said.

On the issue of fees, the reporter yesterday called the Ministry of Commerce China International E-commerce Center, Ms. Wang, the other side some impatient to say that they are receiving interviews with other journalists, asked reporters to send an interview outline to her. However, after the reporter sent the interview outline, Ms. Wang also said that these questions are not within her answer, has been transferred to the head of the company. But until the reporter last night when the press, has not received any reply.

Multiple authentication makes enterprise netizens dizzy

It is noteworthy that, in addition to the Ministry of Commerce China International Electronic Commerce Center of this certification, has already had a group buying website has been the Chinese Internet Association credit certification. "Also a little fee, but much less than this time," the head of a group buying site said that after they obtained the credit certification issued by the China Internet Association, there are other institutions or associations to contact them, hoping to provide certification.

Group buying talent in the interview with the reporter said, group purchase risk is very large, consumers do want to have the authority of the regulatory authorities to intervene in the market for supervision, "but who knows which certification is really authoritative ah?" In this respect, a group buying website's head also admits: "Who authority?" Honestly I don't know, but it's better than nothing. ”

Thousand Oak's group purchase website glutinous Rice NET related responsible person told the reporter yesterday, glutinous rice net very support buys the website credit attestation work, but they hoped that after a fair, fair and effective mechanism appears, again accepts the attestation.

Reporter Li Bin Hu Feihong