Group buying website is accused of burning money: Create a sucker

This reporter Tao Boat Beijing report "If you say that a year ago you can also see on the group purchase site is worth a shot of things, it can be said that from the beginning of this year May, I almost did not in any one group buying site consumption." Zhang Nan, who was a fan of group buying, told reporters, "because there is nothing of particular interest." "As a member of many group buying consumers, Zhang Nan from the 2009 group buying site has joined the group buying armies, but today, the taste of the taste has been a taste, the purchase of lessons have been bought," consumers once, you can not expect him to always be fooled. "Perhaps, this is also summed up the group purchase site in 2011, the tragic situation." Today, including the original high-profile into China's high peer network, happy Group, Clam Regiment and many other groups of group buying sites almost invariably began to lay off staff.　　Among them, not long ago in the major websites advertising high peer network, within a day to cut more than 20 employees, "the year to withdraw from the Chinese market," the voice is endless. Another nationally renowned group buying website's internal management personage privately admits to the Reporter: "buys the website, really just looks very good."　　"They have never been exposed to the outside world, in fact, since July, wages have not been released on time, and" The boss is already looking for the right place.　　In this respect, Gavin, founder and chairman of the Qing Ke group, said in an interview with the Huaxia Times that the life and death Battle of the site was only just unveiled, "no more than 12 months, there will be 90% of the purchase site dead"-because originally from PE, VC investment money spent.　　Capital chain break? I believe many people are familiar with the overwhelming group buying ads.　　Handle nets, F group, the United States Regiment, these well-known group buying sites, almost every day by turns bombing frequency appears in the television, the network and even body ads. "If any of the group buying sites suddenly advertise on a large scale, you know they are in the money."　　"Zhang Ming, an investment manager who came to search for a suitable investment project, told reporters at the mobile Internet Investment and Financing Forum of the Qing branch. In his view, group buying sites are different from other Internet industries, mainly relying on the user's word of mouth and visibility, "in order to occupy as much market share as possible to lay the foundation for financing, many group buying sites at the expense of the campaign," Zhang Ming said, "but, itself this industry is not profiteering industry, In the thousands of of frequent group buying sites under the pressure of competition, most group buying sites are losing money. "It is understood that the domestic current many group buy the profit model of the website is through with the merchant divides to realize the profit, but the proportion is quite low, only about 1:9, the profit space and the advertisement investment difference is very far." The more serious problem is that the enterprise on the one hand to the initial venture capital financing to advertisers, on the other hand, because of lax regulation to give insiders poach opportunities. The above people admitted that his company after obtaining financing, most of the funds to the various types of advertising, but the effect of advertising is very little, "one months of advertising even the company employees have not seenBy the way, 3.8 million yuan was crossed directly. Such a management team, no amount of money is bottomless. "More importantly, the seemingly good companies, in fact, have begun to secretly lay off staff," a lot of marketing projects have been suspended, as the old saying goes, the money came too fast, go faster. The boss has begun to find the right place to go.　　"he said. Fu Shinghua, director of the research Department of Qing Ke Group, told reporters that under normal circumstances, VCs in the investment enterprises, there will be a corresponding financial audit, at the same time the board also has a corresponding seat to monitor the operation of the enterprise, "but does not rule out some of the venture to the enterprise team's excessive trust, resulting in internal problems." "High-peer network Operation Micro-lottery draw is a typical example." It is reported that the high peer network in different micro-blogging platform to hold a white iPhone4 lottery, but after the announcement of the award-winning list, netizens found that the different microblogging platform of the award-winning list of the same, and investigate these accounts for the high peer network of all internal staff.　　Some market personage pointed out: "Whether you believe or not, the group purchase website has come to an end."　　PE investment into a burning money for the suckers?　　In fact, for all investors concerned about the Internet, group buying sites have entered their sights in the second half of 2009. At a cocktail party at a project roadshow, several newly established renminbi fund partners and investment managers privately said that large group buying sites such as handle nets were "very interesting" because they were not long established, but many people around themselves became their users. However, when the reporter talked about whether to invest, several investors invariably said: will not enter. "Because their model is too simple, it's too easy to imitate," said one person who invested in Taishan Angel. "But less than half a year, pull the net will be announced publicly, and Taishan Angel jointly funded 100 million yuan to set up a" Investment venture fund ", actively support local group purchase sites and vertical groups of group buying site.　　Obviously, although initially not optimistic about the group buying site, but Taishan Angel still chose to enter. And they have the same number of investors, in the second half of 2010, group purchase site to become a lot of venture into the "Sweet cakes."　　IDG Capital into the tick group, Ding Hui into the net, Kay Peng China surplus investment full network, Mitsui venture into the Group F, Germinating capital investment in the YA Regiment, and the most favored handle network is in six months time to obtain two financing, a total of 55 million U.S. dollars. "Obviously, to get the PE and VC funds, for these group sites, the next capital competition is not a problem."　　Zhang Ming pointed out that now in order to attract users, most of the original method-to carry out a large area of advertising, and this is bound to cause the cost of increase, when those who get the VC injection of enterprises are beginning to feel the pressure of increased costs, those small group buying site is likely to have closed down. More voices point out that the reason for group buying site in such a short period of time began the industry shuffle, the reason is very simple, isAll the money burned, the company ended. Although for the founder of the company, it is likely not empty-handed, but for the PE and VC injection, the gamble is the end of the game.