Group Search challenges search engine game rules

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In mid-February, Microsoft will publish its latest research, "Group Search" (groupization), at the "Web Search and Data Mining conference" in Barcelona, Spain Mining Conference. "There is no doubt that this is a Microsoft to the search industry overlord Google issued an afternoon." Robert Raimes, a Technologyreview contributor to the American Technical Review, commented. "The biggest challenge for search technology today is how to provide them with the most appropriate search content based on the nuances of each user," said Jeami Tiffany, the technical director of Microsoft's project, Jaime Teevan. Microsoft's new technology will inject a whole new meaning into the way the search engine is used. ”

Jeami. Tiffany and his colleagues, Meredith Morris (Meredith Morris), and Steve Bush have found in many years of research on how to optimize web search, the law of "Birds of a feather flock together" in the real world is actually more prominent in the online society. "In the Internet world, with the same ' interest ' and ' fun ' people, when using search, the keywords and expressions used are often surprisingly similar, and Microsoft's new technology, to determine the interests of these people, to find their way to match their thinking and expression of search results. "To explain the concept of" group search ", Jeami-Tiffany cited an example. For example, when people talk about telecommuting on the web, some people who tend to Soho associate themselves with the benefits of working at home, while others think of a full comparison between telecommuting and office work. "Obviously, these two people have distinct differences in their ways of thinking and habits," Jeami-Tiffany points out that with the services of traditional search engines, these two people are likely to get the same results when searching for the same topic, "What Microsoft has to do is first to understand their tendencies and principles through interactive means, Divide these people into groups and provide them with the most accurate and ' understanding ' search results. ”

The first batch of "crab-eating people" is a 100-member employee within Microsoft. "The search results in this way are obviously much better than the traditional search methods. Andrew Frank, vice president of Media Group research at Gartner, a market research firm, believes Microsoft will win over Google users with this thoughtful new search technology. "Google did have a huge success in search engines, but Microsoft's new technology will be like an atom bomb, breaking the current pattern of search, perhaps the rules of the search engine will change." ”

Microsoft's mentality is normal. According to Nielsen's 2008 survey of search engine use, Google, with 63% of its market share, dumped Yahoo's 17% and Microsoft's 10% far behind. Last year, Microsoft was interested in a business marriage with Yahoo, but it didn't go well. And Google has not been complacent in the face of their own achievements, last year they launched a new search system Searchwiki, when the registered users to use Google Account login, search for a keyword, you can delete some results in the results page. Searchwiki will "remember" this result, and the next time you log in with the same ID number, those who were last deleted will no longer appear in the search results. This for a long time by the Web page malicious code, network spam ads bothered users, is undoubtedly a gospel. Microsoft also launched a collaborative search (searchtogether), linkage search (cosearch), search bar (Searchbar) and other user-friendly search technology. As Andrew. As Frank said, changing the rules of the game, technology will determine the success or failure of the search engine. This article by the www.hz-jh.com webmaster feeds