Group purchase accounted for "big head"

Although the Dragon Boat Festival has not reached, Zongzi has fragrance. Reporter yesterday to understand that the price of Zongzi this year than last year 10%, the brand Zongzi have to expand supermarket shopping malls, farmers ' markets, online stores and other sales positions, "all-round" cultivation of the market, to ease the price increase to the pressure of sales.

Group purchase accounted for "big head"

This year, Zongzi was listed earlier, as early as the end of May began to be listed. Reporter yesterday in my city to see a number of supermarkets, a prominent position has been all kinds of packaging and brand of Zongzi occupy, foil a strong atmosphere of the Dragon Boat Festival.

Sales staff told reporters that the current listing of Zongzi mainly for bulk and gift boxes, bulk Zongzi is more popular with consumers. In addition to the traditional red dates, red beans, bacon and other tastes, some manufacturers also launched a fruit, seafood and other flavors of Zongzi. It is understood that zongzi prices rose by about 10% compared with last year, mainly due to the impact of raw materials, transportation, labor and other costs. Some zongzi manufacturers in the store retail and also deliberately announced the "buy hotline." The reporter calls a local production enterprise's purchase reservation telephone to understand, in addition to the retail, the enterprise buys accounts for the Zongzi sale a large part, mostly is the enterprise buys back to the staff to send the welfare.

Some cake shops, coffee houses became Zongzi sales "Up-and-comer", have launched new products. After years of cultivation, Zongzi retail and group buying market has been occupied by some traditional brands, cake shops, cafes only by playing "innovative" brand to attract young consumers.

"Own" Zongzi fragrant

"Own Zongzi, two Yuan one." "In some markets, playing" homemade Zongzi "signs sell Zongzi Many, these handmade dumplings taste more traditional, red jujube, bean paste, peanuts, rhubarb taste more, buy a lot of people. "I pack the zongzi everyone agreed to eat." One to the Dragon Boat Festival, I will own dumplings to sell, for several years. The 69-Year-old Aunt Zhao proudly said. Although the rice dumplings sold at the farmers ' market are quite "zongzi-like", but there are also consumers questioned, open-air sales no health protection, plus the shelf life of Zongzi is very short, no refrigeration facilities, very easy to deteriorate, how to ensure food safety is noteworthy.

In addition to the purchase of finished Zongzi, many consumers also choose to pack their own food. In the market, the traditional ingredients of rice dumplings, such as leaves, glutinous rice, Guangmi, red dates and red beans, are sold very hot. "To Buy to hurry, wait until the Dragon Boat Festival near, the leaves are out of stock." A stall owner said. Reporter noted that zongzi food sales also transferred to the Internet, "set" sales of eight dumplings, pineapple dumplings and other zongzi food is very good to sell. Sellers will be cast leaves, glutinous rice and other ingredients "packaging" sales, to meet a lot of them want to do-it-yourself dumplings consumers "one-stop" shopping desire.

Leaf "Fragrance"

Weekend Vegetable Market

June 23 is the Dragon Boat Festival. Yesterday, the reporter in Xigang District weekend vegetable Direct marketing to see, 2.5 yuan a catty fresh green zongzi leaves very popular with the public. The stall owner from Zhuanghe happily told the reporter that he had sold more than 700 pounds this morning. According to the introduction, the weekend vegetable marketing market opened since the market, because the vegetables "cheap", only one morning can attract thousands of of people to buy a variety of agricultural and sideline products.

Newspaper reporter Yao