Group purchase development twists and turns life and death difficult material

In recent years, group buying development in full swing, group buying sites are endless, competitive, a year of time, almost has penetrated into the various market segments. Throughout the group buying market, the current market segments under the group Buy mode is divided into 2 kinds: a large number of advertising costs burned out of the market; one is relying on its own market segments of resources, open Group buying mode, slowly grab the market.

Financing is a big problem.

Regardless of which mode of group purchase, can not be separated from two kinds of resources: one is the funds, one is the user, is only a matter of priority, each has advantages and disadvantages. Renren's earnings revealed that the group buying industry has been more mysterious input-output ratio, the first quarter of this year, Renren's glutinous rice net operating income of 900,000 U.S. dollars, but compared to the operating costs of 4.6 million U.S. dollars, appears bucket. According to a group buying network in charge, the current situation is to buy a car to a Mercedes, drive back to a QQ. Then, in this burning money industry, no more VC injection, the end is likely to lead to a break in the capital chain and be eliminated.

Most of the domestic group buying network is the first to get high advertising costs to burn out a market, but the end of the market is the opportunity, or bubble? Still unknown. According to industry insiders predict, buy net profit will be in 2013, then this 2 years time will have how many buys the website because the fund chain is short of history stage, still be conclusive. Obviously, the use of funds to burn out the market this mode of shot, although rapid, but the risk is greater.

The problem of resources cannot be neglected

Regardless of which mode, the final contention is the market share, user resources. Domestic female segment of the well-known website "Alice Nets", is a female information for the content of a website, with tens of millions of female user resources. Group buy site "" "is based on its own market segments of the user resources, open Group buying mode, to slowly acquire the market. Although the traditional mode of thinking is somewhat clumsy, it is more robust in the long run. The internet only laughs last, is the winner. This model also conforms to the traditional industry's strategic approach, relying on a single product to gain market share, access to more resources to achieve profitability, in the consideration of product diversification strategy.

A reporter has interviewed Mr Li Ka-shing, the reporter asked: what makes you operate so many industries, each industry has been so successful? Mr Li Ka-shing: Whatever you do, make sure that if one day you step down, there is a project that is profitable. At the same time, online shopping model once again to verify Mr Li Ka-Shing's remark.

Improving service is a new breakthrough

As the number of group buying sites has sprung up, more and more consumers are participating. But in the face of consumer complaints, most companies take a dismissive attitude. Market share in a difficult degree to break through the progress of the time, is a number of enterprises to standardize the industry's best moment, improve the quality of the industry's service, to meet the needs of consumers, the rate of complaints to the lowest, is the focus of the current group buying site. Just get 80 million dollar VC full network CEO Feng Xiaomei also indicated that the next will be in improving the quality of service to invest more money.

Market segments, the development of group buying road is tortuous, life and death difficult material. There is a long way to go in the future, in this special period, get more VC, plenty of dry food, good preparation, is also a strategic deployment of group buying network.