Group purchase: Local portals and industry portals profit opportunities

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently A5 to buy hot discussion, the author also recently tried to buy, in the current Web site Alliance income is not ideal, but also make some money, so today can not wait to share experience to everyone. With the internet increasingly into millions of households, the combination of network and real life has become more and more close, Tencent, Sina and other large sites have tried to buy water, to increase the new profit model. Since the United States network this March on the line, the collection of E-commerce, social networks and advertising platform three functions in one of the group's website, the Chinese Internet has become the most popular business model. In the United States after the group, there has been a group of F, group Carat, cool Regiment, Rice Regiment, handle nets and many other similar sites. According to the author's rough estimate, so far, the domestic large and small group buying site has three hundred or four hundred of many.

In the international context, the United States Group buying site actually developed earlier, China's many group buying sites have imitations and shanzhai suspicion. Relatively famous sites in the United States are Groupon, LivingSocial, Gilt City, Buywithme and so on, these group-buying sites, although the services provided by the same, but the operating model is still different. In the final analysis, they are to meet the unique needs of some unique customer base, which has achieved greater success, and even multiple sites have been more than tens of millions of dollars in venture capital.

Then why do I have to put forward here "local portal" and "Industry portal" these two small and medium-sized webmaster involved in more Internet field?

As we all know, if we do the whole network of large group purchase site, we can not be with the above has been successful group buying sites competing with each other. Because the Internet has always emphasized "chronological", from the experience of the Internet, the market segments of each industry can only allow the existence of 3-5 sites, the rest is often eliminated. But what are our strengths? That is, we have our existing local advantages or industry advantages, if we start from our characteristics of our existing user base what kind of common needs, and then organize group buying, then we can get a substantial profit. With regard to competition, we have local advantages and local wisdom. For example, suppose I have the largest local site in the Liuyang region, the Liuyang window, if I do a local special purchase in Liuyang area, I believe, I can succeed, whether Sina or Baidu, or the group carat, even the dog Day "Tencent", they do not want to Liuyang this area to defeat me.

Of course, local portals and industry sites to try to buy water, you should also pay attention to a few basic requirements:

1, from customer demand

Do not because there are any products to buy, but according to customer demand seems to start group buying, your site is not a business, but should try to become c2b, there is demand and then sales, this is the fundamental.

2, take your advantage to the extreme

Do not try to buy mobile phones and the Beijing-East, the Beidou competition, also do not try to buy red wine and also bought wine competition, not to try to purchase hundred shoes and Amoy Show Network competition, you have to understand your advantage is what, and then put your advantage to the extreme, you will be able to succeed. In this respect there is a very successful case, that is, "Shenzhen Wedding Network", wedding photography in Shenzhen wedding Network has done the ultimate.

3. Cross-marketing with portal site

First of all, a city (or an industry), a day, a transaction, and consumers to make simple and effective interaction. Second, create an emergency effect, encourage the original customer base to start social communication to find more customers, so that the number of users of your site more and more. Finally, remember that your site's image is brisk enough to make the process fun, completely free of other discount sites, and make your site vibrant.

4, line under the combination of online

Offline and online integration, the key is not to replace the line, but with the line to achieve a good complementary, so that customers feel: wow, a certain network really everywhere, such as shadow, can meet my multi-directional needs.

Recently, the vast number of local portals and industry portal of small and medium-sized webmaster unanimously encountered the bottleneck of profit model, and thus verge on the edge, since the Dongfeng to buy, let us also should be involved in a bar! Because, we grassroots webmaster will never out, we must be someone will achieve great success!

This article original from: Shenzhen Wedding Network http://www.szhun.com reproduced please indicate the source.