Group purchase market turnover 74.7 billion year-on-year growth of 108.3%

Absrtact: Live A new road to the group buying industry that is dead and born. According to the 800 statistics released yesterday, the total turnover of China group buying market in 2014 was 74.75 billion yuan, an increase of 108.3%. In the industry's view, group buying in the fifth year market size doubled, the

Live a new road to the group buying industry that died. According to the 800 statistics released yesterday, the total turnover of China group buying market in 2014 was 74.75 billion yuan, an increase of 108.3%. In the industry's view, group buying in the fifth year market size doubled, for always around in the query to buy around, this is a resounding response. At the same time, the purchase of food and fodder site to start a new round of competition, ordering, tourism and other market segments have been "hand-to-hand."

Group 800 released the "2014 China Group Purchase Market Statistics Report", the data show that the 2014 group purchase turnover reached 74.75 billion yuan, a net increase of 38.87 billion yuan, the growth of 108.3% The number of participants in the group reached 1.191 billion, with a net increase of 587 million per cent over the previous year and 97.2% in the single 13.412 millionth period, with a net increase of No. 7.697 million for the year.

The three major data to achieve a major breakthrough behind, is the overall quality of the group and the rise of the three or four-line city. From the recent three years of data, the sale of the group to abandon the "piling" of extensive growth, the annual growth rate from 2012 to 366.2%, back to 2014 134.7%. In terms of turnover, the three or four-line city ratio also increased from 53.5% last year to 59.2% per cent.

In the 74.75 billion yuan turnover, more than 40 billion yuan from the United States Network, reviews group to 18.16 billion Yuan ranked second, Baidu Glutinous rice, litters Regiment, handle nets are 7.46 billion yuan, 4.88 billion yuan, 3.69 billion yuan. It can be seen that the mainstream group purchase site volume further expanded, the scale behind the redistribution of resources. The platform value of group buying website was reassessed, obtained bat (Alibaba, Baidu, Tencent), e-commerce giants such as Suningyun, traditional enterprise groups such as the Tri-cell group, as well as the capital market, all kinds of blessing, the mainstream website ushered in the deep integration.

After the completion of the capital reserves, resource integration, group purchase has become the development of a large electrical business in the layout of a link. Full network and handle nets were Suningyun and three cell group into the bosom, become the latter offline resources of the online export; Baidu glutinous rice and the public comment network directly into the Baidu and Tencent's strategic framework, and adhere to the road of independent development of the United States network just got 700 million U.S. dollars financing, The rest of the litters to the global capital market with the mall model again.

It's worth noting that the new round of purchasing sites to regain fodder has already begun, and the competition has gone beyond the group buying industry, up to bat, down to start-up companies, all involved. In particular, the segment of the group buying market, such as ordering meals, tourism, and so on, these need to cultivate new firebase at the beginning of the birth began to fight, and with these traditional vertical areas of the site to establish a delicate competition relationship.

Group 800 analysts believe that group buying in the ongoing attempt to local business-oriented online ordering, takeout, such as O2O services, on the one hand, for the growth of group buying business contributed to increase the share of the purchase service upgrades to the consumer impact is not limited to the lifestyle level, More on consumer consumption habits and consumption awareness level.