Group purchase, siege, hotel, deserted

Year 16 billion sales, hotel group 70% share, three or four line city monopoly, the halo enveloped the United States in 2013 rushed to the peak of the group buying market. 2014, spirited the United States to start again, in the three or four-line city and comment on glutinous rice to fight the city, in the hotel industry and where to play Zujizhan, outside the selling industry and Amoy Point Hungry Mody, War is a battle.

Group Purchase, siege

Baidu mergers and acquisitions of glutinous rice, Tencent Investment reviews, group buying industry's second old have found a pro dad and godfather, immediately began to attack the United States Regiment. The market share of the US regiment rose from 33% to 53% in 2013, and as of September 2014, the market share of the United States is still hovering in 50% (to know the full, tick, handle, litters is basically hanging off the rhythm), in turn, Baidu glutinous rice from 7% up to 11%, reviews from 19% to 23%. Why is the market share of the US team slipping?

Before the United States Group is most proud of the three or four-line city, everyone's glutinous rice lack of traffic, short-sighted comments abandoned the three or four-line city, which also let the United States Regiment rapid "rural Siege City", in the three or four-line city to achieve the penetration rate, sales double first. Some cities have even achieved market coverage of 99.8%, sales accounted for more than 98%! Can be this year, glutinous rice to obtain the flow of Baidu, comments began to march into the three or four-line city, the United States Regiment's Shou-City war is very difficult to hit: After all, nearly 100% of the coverage is always to divert, the opponent's speed, once the pace of the United States Regiment's market share will

Why is it that the three or four-line city will be eaten away? Three or four-line city in the United States, the status of the group is extremely important, North Canton Group in the use of subsidies + underwriting + "0 gross margin" to resist glutinous rice reviews, while the three or four-line city of high gross margin is the United States Regiment of blood transfusion, Xi ' an and many other cities of the Maori even In the three or four-line city of the United States Regiment to the merchant high margin of cooperation, so that glutinous rice and comment on the opportunity, at the same time, because the United States Regiment "exclusive" mode of cooperation, so that opponents have the basis of the opposition--the United States you in the first-tier cities with subsidies and underwriting large customers, but in small cities to earn enough business profits, but also do not allow them to cooperate with others. The public relations war is protracted, unconsciously in the three or four-line city merchants also gradually fell to their opponents.

In fact, the United States Regiment can and Alibaba cooperation (one of the investors of the United States Group), but the United States Regiment wanted to do platform so did not and Ali deep cooperation. This choice is worthy of respect, but also let both sides farther and farther, the current life of the interface with Taobao are still handle and litters group, and no American regiment figure.

The total number of group buying market is rising rapidly, but the north is still being glutinous rice, comments occupy the initiative, the United States regiment several attacks have not worked; At the same time, the three or four-line city faced with the risk of encroachment, the United States Regiment seems to have no response; In the increase can not break, the stock is eaten, the United States Regiment's market share there is the possibility of a breakthrough? According to this trend, it is not impossible to fall below 50% at the end of 2014.

Hotel, deserted

70% Hotel Group Purchase market share + room distribution more than where to go--in the Economic hotel group buys, the United States Group A world famous. Where to go on the Nasdaq has never been so embarrassed, the office posted are "joint anti-American" poster, listed companies to fight the start-up companies? is also a great spectacle of the Internet.

The success of the group in the hotel category has two factors, the elite team, and standardized sales strategy. Canga Wei to the United States to create a dangerous division, the Grand Commissar Strategy has also created a strong cohesion, hotel BU's backbone of the Work day and night (the United States group in Shenzhen Hotel Department has 3 consecutive months to talk about the customer to the evening 11 o'clock, and then continue to go back to the office of the discussion tactics), it is the United States Regiment of people desperately let the

However, where to play is very simple and rough, two words-dig people! From Beijing, extended to south east China, where to the American regiment turned upside down, direct 3 times times monthly salary + high stakes + promise, a time of "Loyang", the United States headquarters of the Café is where the HR occupation, South China's cities and even the regional managers have run away, East China's Commissar are to go where direct high salary pry away, Even comments and glutinous Rice's hr are sigh "Where to go to do too TM fierce!" ”