Group Purchase website collapse Accelerated survival rate is only 3.5%

Absrtact: Group Buy navigation website Group 800 released the latest statistics on 16th, the first half of this year, the total turnover of domestic network purchase amounted to 29.43 billion yuan, a record high. The number of group-buying sites has plummeted to 176, compared with 5,058 at the peak of August 2011, with a survival rate of only

Group buying navigation 800 on 16th released the latest statistics show that the first half of this year, the total turnover of domestic network purchase amounted to 29.43 billion yuan, a record high. The number of group buying sites has plummeted to 176, compared with 5,058 at the peak of August 2011, with a survival rate of only 3.5%.

During the 6-and-a-half-year period from 2011 to 2013, the group buying market had a composite growth rate of 44.9%. Regiment 800 forecast If this year also maintain the growth rate, this year, the second half of the purchase turnover should be 31.51 billion yuan and 45.64 billion yuan respectively. The first half of the year turnover is only 29.43 billion yuan, less than the expected 2.08 billion yuan, if to achieve the full year goal, means that the second half of the turnover to reach 47.72 billion yuan.

Although the overall group buying industry volume is increasing, but group buying growth is gradually slowing down. This is because the mobile business dividend growth period is gradually passing, the current group purchase website Mobile end turnover accounted for about 3/4, after the upgrade may become more difficult. On the other hand, as the one or two-line city group buying market gradually saturated, group purchase site in the three or four-line city expansion, the overall expansion rate compared to one or two-line cities will slow down.

In the first half of this year group buy category, catering and hotel category group buying growth is rapid, half-year turnover year-on-year growth reached 1.3 times times. The first half of the restaurant group purchase turnover amounted to 16.66 billion yuan, a net increase of 9.54 billion yuan, the first half of the hotel group purchase turnover of 3.29 billion yuan, a net increase of 1.83 billion yuan.

From the statistical data, the current group buy market Matthew effect further intensified, the top 5 of group purchase site turnover accounted for more than 99% of the overall. In the remaining 176 group buying sites, the number of platform group purchase sites for 43, vertical group number of groups to 23, and the purchase of goods sites 110.

Industry experts analysis, domestic network group buying industry after the recent 4 years of development, has been from the previous "Hundred Schools" transition to the "winner of the King" stage. The next group buying industry's overall competition will rise from the simple group buying business competition to the local life field all-round competition.