Group Purchase website Development: The winning Way

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The number of group-buying sites has mushroomed in the 2012-2013-year period. In the international capital market is not optimistic, the group purchase site experienced the expansion of the development of the period, but also faced a lot of difficulties, survival is the last winner. In this regard, there are well-known IT industry people believe that can not be one-sided to determine the prospects of group buying industry, need to have the right management model and development direction, and finally can stick to the winner.

China's group buying industry has not yet achieved standardization, according to the current market, O2O broad application market is not a small company can monopolize. Group purchase is not a portal site, nor is it a video site, in the localization services and manufacturers of the interconnection of the application needs are not met, it needs to be properly released.

O2O's success is not a few airborne executives can be done, but also from the future development of the analysis. The monopoly of the market, an ecological circle of animals can not be left only tigers and lions.

At present, the domestic group buying website development trend toward local service characteristics, because users and businesses of the vertical and regionalization can have a lot of needs. The current purchase site investment is very cautious, resulting in most of the site is facing the shutdown situation. For some early development of enterprises too fast, too much capital shortage problem, resulting in the company need to lay off to maintain survival. However, a lot of group buying site still has the strength, these group purchase websites such as: American Regiment net, litters Regiment, handle net and so on.

Why are profitable group buying sites all small group buying sites? The reason is low cost, familiar with the resources of the localization business. Of course, the disadvantages of small group buying site also have a lot of, such as not much money, internet reference is not professional. In fact, only these lightweight group buy site profit models are paid to support the liquidity.

Group buying site development and video site has a common ground, the elimination of a number of poor strength, leaving is the strengths. The rational and healthy development of the market, with the United States as a case analysis of the network, fine operation can achieve great benefits, the United States Group Network has never been other outdoor advertising, not to do star endorsement, but also to do a very good service. Only a good user experience degree of the site, in order to achieve permanent survival.

For the prospect of group buying site, the author is very optimistic. The author believes that in the current business model, its subversive businesses and users, have a dual role. Localized advertising can be targeted for accurate marketing, so that the latter can clearly understand E-commerce.

Let users see the substantive content, rather than flying in the sky, these are the development of group buying website, the business is also bound to be long-term customers, so that users take the initiative to see the ads, is a strategy to guide the group buying site. This article by: Switch socket brand http://www.chinaguoyuan.com provided, reproduced please indicate the source, thank you.