Group purchase website exerting Force mobile internet encounter resistance

The reporter recently from http://www.aliyun.com/zixun/aggregation/11500.html "> Group buying Navigation website Group 800 learned, group purchase website September Collective Encounter performance decline, group buy turnover and purchase person both fall back." Consumer experts point out that a weak expansion of group buying users will affect the sustainability of long-term growth in the industry. The mobile phone platform transaction rate is too high, at present has become the group buying website exerting Force mobile internet important resistance.

Regiment 800 The latest release of the "September Group Purchase Market Statistics Report" shows that the September domestic group purchase turnover and purchases were 18 600 million yuan and 3588 80,000 people, after the August rose both fell, the chain down 11.8% and 11.1%. According to analysis, the September group purchase turnover has declined, on the one hand by the overall weakness of the consumer market, on the other hand, because the real attractive business resources are still limited, simply increase the number of groups and the combination can not let consumers willing to increase the frequency of purchase. Group 800 co-founder Hu Chen pointed out that the group purchase users in a row for half a year in 40 million buyers hovering stagnant situation, group buying user group expansion will affect the long-term growth of the sustainability of the industry.

With the user on-demand group buying habits change, group buying transactions gradually moved from the PC to mobile terminals. In the face of the overall long-term downturn in the industry, some group purchase sites to try to break through the mobile Internet, through the application of mobile phone to achieve fast payment to stimulate the generation of more buy consumption opportunities. However, according to statistics, the number of domestic group purchase sites in September amounted to 2,919, which has a mobile phone client and support the purchase of mobile phone sites only 10 or so, accounting for the total number of group purchase site 0.3%.

Hu Chen points out that buying orders through mobile phones often requires a third-party payment platform, but the mobile platform transaction rate is much higher than the PC platform, which makes the few profit-making sites reluctant to bear the cost, and it needs to be broken down by integrating links across the industry chain.