Group Purchase website Thousand Regiment War announces end, Ultra 80% pours out

Group buying site more than 5,000 of thousands of thousand-group war, will never be staged. Yesterday, group buying navigation website Group 800 Newly released "2013 1-February China Group Purchase Market Statistics Report" shows that the current nationwide to maintain the normal operation of the number of group buy only 943, compared with the peak period of 5,058 to reduce the 4,115, over 80% to fall.

Group 800 of the report showed that the first two months of the main group purchase site total turnover broke through 4.3 billion yuan, of which January turnover is more than 2.32 billion yuan to record a record high, compared with 2012 monthly turnover increase of 30.2%. February 2.01 billion yuan turnover, although the chain January down 13.4%, but still make group buying industry for 3 consecutive months to get more than 2 billion yuan report card.

It is noteworthy that such turnover is in the group purchase site closed more than 4,000 after the implementation. According to the Regiment 800 at the end of February 2013 to the site tracking, at present, the real sense is still in operation (deduct although can visit but group purchase activity already 7 days no longer update) the number of group buying site only 943, compared with the record 5,058, the survival rate is only 18.6%, the group buying industry has said goodbye " The stage of the Battle of the thousand regiments shows the increase of market concentration.

Experts say

Annual turnover is expected to exceed 30 billion

Group 800 founder Hu Chen said that the Spring Festival movie ticket sales and mobile phone group buying boom for the first two months of this year, the weekend and holiday trading blank "Saved the field", but also make group buying site in a small increase in prices is expected to achieve scale profit. According to the three consecutive six-month compound growth rate of 23.6% to calculate, the first half of 2013 and the second half of the purchase turnover will reach 14.493 billion yuan and 17.914 billion yuan respectively, the year is expected to exceed 30 billion yuan.

Internet alligator or kill "engagement"

Hu Chen that the current group buying industry has greatly changed the past 3 years, the industry's low margin status, competitive environment to improve the optimization. 2013 is the winning year of the mainstream group buying site, and now into the final game is not only a few 3 years ago, the survivors of the Bureau, similar to Ali, Baidu, Tencent and other Internet predators will soon see the new gap in the market and consider the "engagement" killed two times to harvest.