Groupon and other buying networks are becoming new marketing tools, analysts say

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"TechWeb Report" September 13 news, according to foreign media reports, if you have friends to invite you to participate in a large discount of group buying, this will be a new social media experience. Can let the consumer all go to yearn for the same thing is the marketing has been pursuing, at present a kind of e-commerce called buys is attracting the consumer's attention.

Last month, Groupon, a Chicago-based group-buying company, sold 445,000 coupons a day for its first nationwide purchase, with sales of $11 million to the gap. From this group, we can see that group buying is not only an emerging internet thing but also a sales tool.

Groupon has been operating since November 2008 and has been profitable for the 7th month, with rivals like LivingSocial. The industry has been a boom in recession, as consumers are preoccupied with saving money.

Click here e-commerce expert John Keehler said, Gap's marketing has attracted a great deal of attention, buy this kind of marketing tools and local transactions increasingly close relationship. ' Our customers are interested in using group buying for specific markets, like Foursquare or Facebook Places, linking users to local services, ' he said.

Foursquare is a mobile application, launched in March 2009, which combines geographic location and information. Facebook places is a new feature added by Facebook, similar to Foursquare. The restaurant Tin Star and Mango Thai Haute have reached a small peak this summer as a result of partnering with Groupon and LivingSocial.

Tin star boss Mike Rangel says that generally, as people go on holiday or cut off, August and September are in the off-season, but since working with the group buying network, things have not been that bad. On August 6, Tin star sold about 9,000 coupons through Groupon, each offering $25 worth of food at a price of 10 dollars. The first weekend turnover increased by 25%.

Mango Thai Haute manager Dittawat Sitthivej said 3,057 coupons were sold through Groupon two weeks ago. ' We've got a lot of new customers through the campaign, ' he said. Most of the users took the paper coupons printed from Groupon's website, and only about 10% took the smart-phone electronic coupons.

Groupon currently operates in 230 markets in 29 countries, with a registered user of 13 million and a registered user of 310,000 in the Dallas area.