Groupon buys network apparel retailer Ideeli further expands retail business scope

January 14 News, according to foreign media reports, Groupon has 43 million U.S. dollars in cash prices, bought online apparel retailer Ideeli, hoping to further expand the scope of retail business.

Ideeli was founded in 2007, the main discount men and women to wear and jewelry, has millions of members. The acquisition is in line with Groupon's strategy to build new business, just as the company's "hereby" discounted goods business. In addition, Ideeli's position in the mobile arena and the experience of snapping up sales during the limited hours are also beneficial to Groupon's mobile sector.

Upon completion of the acquisition, the Ideeli headquarters in New York will not relocate and the site will operate independently.

Eric Lefkofsky, CEO of Groupon, said, "Ideeli has enhanced our Eric Levkovsky in the fashion field and brought in many top jewelry brands." He added that Groupon's customers were interested in fashion products.

Groupon wants to transform its email-backed daily offers into a business that focuses on long-term deals and provides new services, such as restaurant bookings, by establishing close contacts with businesses. This transformation is still ongoing.

Consumers have come to terms with Groupon and LivingSocial, given the bother of discounting reminders. In order to continue to develop the business, the company last year also acquired the establishment of the two-year Sidetour company, the company in some major cities to provide party activities organized services.

As of the close, Groupon shares reported 10.98 U.S. dollars, down 5.02%.