Groupon China is not acclimatized to high net continuous scale layoffs

More than half a year ago in several times the temptation to join the high peer network staff, perhaps did not expect the Chinese group buying market "half-breed" of the layoffs come so fast, so fierce.

August 4, reporters from a number of high peer network insiders confirmed that the high peer network in the near period of time is undergoing continuous downsizing. "People have been leaving the company almost every week. A senior network of mid-level staff told reporters that layoffs from July to now, is still in progress.

"These (layoffs) are communicated through internal emails from the company, and there are many people who know. "August 3, another senior staff member of the former high-level personnel department said in an interview with reporters:" In fact, in recent months there have been layoffs several times, and I remember most clearly that in June the heads of each department were asked to come up with a 5% layoff list, and HR started talking to the people on the list. ”

Groupon is a joint venture with Tencent, the country's largest internet company, and a strong shareholder background that has attracted much attention in the Chinese group buying market, adding another new case for the so-called "Waterloo" of foreign-owned internet companies.

In this respect, Gao Peng's chief operating Officer (COO) Ouyangyun on August 3 in a telephone interview with reporters that the statement is: "High peer network did not carry out the scale of layoffs, but the normal staff adjustment." ”

High-peer network personnel unrest

"All departments are in the cutting, many of the three-tier cities will be directly removed."

Ouyangyun told reporters that there is a certain sales staff because the performance of substandard and is normal adjustment, and layoffs only involved in sales staff.

However, this is inconsistent with the information received by journalists. "There was a layoff at the start of April, for the sales department, and for May," he said. "In the June, a number of departments were required to have a 5% reduction target, not just the sales department," said a senior executive at the high net's former personnel department. ”

"Various departments are in the CD, high friends in the country about 40 of the city has cloth points, at present many of the three-tier city will be directly removed." "And the high net middle-level staff said to reporters," take the Shanghai Office for example, and he was one of the first batch of people into the company, currently the remaining less than more than 10. ”

"There are a number of formal employees who have been laid off and most of the staff are not hiring until after the probation period expires," he said. "The high peer network in the middle said.

The reporter learned from the internal staff of the GAO Peng Network, because the original Gao Peng and Chinese staff signed a three-year, probationary period of 6 months http://www.aliyun.com/zixun/aggregation/38374.html "> Labor contract, At present, the first to enter the company in Beijing, Shanghai and other areas of the staff have to be a positive time, while the other two or three-line city employees are still on probation.

This is partly confirmed by the official statement of senior friends. High-level friends said that the rapid development of senior staff, many new recruits, some of whom failed to pass the probationary period, but also new employees because they do not adapt to the company's business or culture, or better personal development direction and resign.

Shei Xiangyang, a lawyer for Shanghai branch of Beijing High-peer law firm, said the probation period also belonged to the labor contract period and that if the company dissolved the employee's employment relationship during the contract period, it could be regarded as a layoff. He added that the Labor inspectorate, where the company is registered, should be able to warn of mass layoffs.

From High-profile recruitment to low-key layoffs

When the foreign staff were hastily recruited, the Chinese considered it difficult to manage and mixed

"There are indicators to recruit, and now the people have indicators." Said the senior personnel director of the above network.

In January 2011, Groupon entered the Chinese group buying market through a joint venture with Tencent. At the end of February, high-peer network in the past several times after the Sino-foreign cooperation twists and turns, finally officially online. The manager of Groupon's investment in high friends is the company of the city of Deal, Germany. It was acquired by Groupon in March 2009 and is the main performer of Groupon's overseas market expansion.

Strong shareholder background, so that the high peer network in the recruitment of High-profile attack, and quickly set up a team of up to 3000 people.

In order to attract a large number of talented people, high-net pay to hire its business team, a sales department manager can get a monthly basic salary of 20,000-30,000 yuan of rich treatment, even the grassroots sales staff, the monthly basic salary is about 2500 to 3000 yuan, higher than the local group buying site a large section.

"At the time," said deal, general manager of Groupon's city, Oliver Samwer, it was impossible for a network company to make a performance in such a short period, so he expanded the numbers in hopes that investors would think Groupon was maturing in the Chinese market. "One of the high net insiders is so analytical.

In contrast to the initial foreign control, the Chinese top brass are trying to change the situation over the past six months. For the employees who were hastily recruited by the foreign party, the Chinese side found it difficult to manage, and a mixed bag, layoffs surfaced. "At first it was a disguised suspension of hiring, a wage increase, and then a layoff." "said a former high-peer employee.

At the same time, most of the foreign workers employed by Germany during the high-peer start-up period have been resigned. "Due to poor business development, many foreign executives have nothing to do, for a variety of reasons to leave." "The above high peer network Middle said."

Haste”

"The original contract between us and the client is still in English translation, there are many provisions completely inconsistent with China's national conditions"

"The more than half a year to enter the Chinese market experience, I almost all personally experience, can be written a book." The middle-class people laughed.

According to Marbridge Consulting data, the high net each month spent in Google and Baidu advertising spending amounted to 15 million yuan, and this number is equivalent to a large proportion of its monthly sales. Now, with the push of layoffs, advertising spending is shrinking.

Haste。 "There is almost no sustainable profit for the whole group, and the situation is even worse and the whole strategy is disappointing," said Gao Peng. ”

But has been puzzling the high net the Chinese and foreign operation thought difference also provides the footnote for its present situation. The middle-level revealed: "China's group buying market a lot of things are foreigners do not understand, such as even if the sticker money to earn the popularity of the loss of business, foreigners think impassability, they will ask to lose a hundred thousand of a single business why do." ”

"The original contract between us and the client is still in English translation, there are many provisions completely inconsistent with China's national conditions, and later changed to the Chinese version." "A grassroots sales staff said.

(Responsible editor: admin)