Groupon (group purchase) Model website success three elements

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Writing this article today, both a point of loss, but also a little relaxed. I was lost because I was a copycat of the Groupon model, and the net was mine, but failed, yesterday to finish the handover formalities, sold to a team in Beijing, the group net belongs to my era to end, but also a little relaxed, that is because I do not have to worry about this, do not have to find market partners, To promote and busy all day long.

As an experienced people, I would like to have a lot to say to my peers, but as a loser, I feel that talking about these things, I feel a little more than strong. Later LU continued to see many senior network people talking about Groupon mode, but the majority of cold water. I think it's not a bad thing to throw cold water, which will at least make us sober. This is also what I want to say to a lot of peers, if you want to do Groupon model site, I agree with the view that your team (note, not individual, if it is personal, must not do it) must have the ability to deal with the following three propositions:

First: adequate funding. The importance of money to the Internet must be self-evident, this is the fundamental of the Internet, other industries presumably the same, but other industries on the urgency of funding is not as high as the Internet. Only sufficient funds, you have the ability to recruit to do the market, do promotion, and strong market ability and rapid promotion effect, it is the decision Groupon mode site life and death. I don't know how much it will cost to do a good job with such a website, but I just know that it takes a lot of money, not a small team that can get it out of the money. We used to be a small team and tried to chip in, but it was a drop in the bucket.

Second, first-class market. Only a good marketing team, and can deep into the local market, in order to provide the vast number of users with attractive merchandise, this is the Groupon model site can retain the charm of customers, if there is no good merchandise, as we have been, the total lack of goods, even their own can not attract, not to mention attract users?

Third, rapid promotion. Presumably promotion is the most burning money, recently saw handle nets promotion very fierce, do not know how much money hit. And the burning of the money, how to recycle, is indeed a problem. We used to do the promotion, just the wages of employees, January tens of thousands, which for some small team, is very laborious.

If you have the above three elements, you have the ability to intervene in the market. But whether the market itself is suitable for China is another unknown. According to my own experience, this model is still useful in some cities, but there are some space for operation in the two or three-line city. I have been in Nanchang, a central provincial capital city for 2 months, in which the taste is only understood by myself.

Hope you have done, and will be doing this kind of site friends, can communicate with you. Although I failed, I still pay attention to the industry. Although this model still has all sorts of problems and difficulties, but also is not outside the imagination so pessimistic, finally borrow French writer Maupassant a famous saying, and June Mutual encouragement!

The world is not so good, the world is not so bad! Welcome to reprint, also welcome to visit my new website: Low Carbon net www.ditan520.com