Groupon Group Purchase Model domestic application of several major mishap

With the introduction of the Wang Network, the domestic Internet industry set off a new round of Groupon group buying mode of discussion, the author has recently been concerned about this emerging model of E-commerce has done some personal analysis, recorded here for everyone to explore.

The mode of group buying is actually not novel long ago, Memory is best to have a website called discount, their slogan is "Everyone chop", but also similar to the number of small orders on the invalid, Groupon characteristics of the online analysis article has been very in place, let people unexpected low price + Do not need logistics services products + regional operation + invite friends to buy shopping guide so that he quickly grow, the construction station more than a year to get 30 million of dollars in investment, the introduction of the United States network will lead the launch of a large number of domestic imitators more near. In fact, I also think how to imitate, but in the process of thinking that in China's Internet environment to imitate Groupon will have a lot of difficulties.

The success of 1.Groupon, in addition to his new model, is largely due to the popularity of American online shopping and the improvement of the credit card payment system. This is not only in the user online shopping habits, more is the Internet platform for business recognition. A very important job in Groupon mode is to communicate with a lot of business people, need them to come up with much lower than the market price products and also to make enough profit to the site, you can say that the business is basically free of charge in exchange for the form of merchandise to the site's propaganda, the author of the sales ran a lot of similar businesses, In the country to find the business to meet the requirements may have to pay 10 times times the effort;

2. China's net buyers are extremely sensitive to the price of the product, where the price is cheap to buy, once the price response will not hesitate to turn to his home. have engaged in marketing activities, friends may be deep experience, in order to attract users to take out low-cost products, the user with the influx, low-priced products sold out, the user immediately left, imagine the low prices to attract users into the shop, selling high profit products to make money is basically impossible to achieve;

The biggest test of the 3.Groupon model for Chinese Internet entrepreneurs may not be promotion, but also how to ensure that every day is willing to provide attractive low-cost products, which requires a great deal of sales staff to explain this emerging model to customers. At the same time, most of China's Internet entrepreneurs are programmers, product managers or planning origins, how to cultivate a strong sales team is a big problem;

For the moment only think of these aspects, the overall personal feeling that this model is very difficult to popular at home, of course, as a case as a model, on this basis to do some changes in line with the domestic market may be a new discovery. Welcome you to participate in the discussion, explore the new model of domestic group buying. (Wen/Jia Lun-it teahouse)