Groupon in China: Is it a real tiger or a paper tiger?

As the originator of World Group purchase, Groupon is indeed a big tiger, perhaps it is difficult to resist the huge http://www.aliyun.com/zixun/aggregation/7836.html "> China's E-commerce Consumer market temptation, so it came." However, the domestic response to its different, then it is a real tiger or paper tiger?

A reason to think it's a real tiger

On the last day of February 2011, Groupon, the originator of the group purchase, finally knocked on the door of the China group buying market, with Groupon and Tencent's joint-venture Groupon Network (gaopeng.com) "online".

Many domestic enterprises and industry insiders believe that Groupon is a real tiger, its entry into China as "Humo", mainly for the following reasons:

First, there is a world-class group buy the originator brand. Who is not afraid of the master craftsman? Domestic group buying enterprises to imitate again good, learn again how like, that is also disciple, although there may be "surpasses", but now domestic group buying seems to be still in the initial growth period, far from "better than Blue".

Second, there is a Big Mac Tencent. Domestic enterprises know, which area if Tencent stare, ten will suffer, who let others Tencent has that large user base? Who let Tencent after so many years of growth strength has been quite strong? Who let the rules not be set to limit their involvement in certain areas? Anyway, Tencent appeared, which areas to concussion, group buying is no exception.

Third, there are mysterious Yunfeng fund figure. Compared with previous rumors, partners in more than Yunfeng fund figure, although the cooperation of the three specific shareholding ratio is not clear, but because the Yunfeng fund is Shong, Ma Yun, Shi Yuzhu, Liu and other business leaders co-founded the fund, listen to the thunderclap of the name of the big guy, know friendly.

Second, the reason that the false tiger

Of course, there are many people think that Groupon is just a paper tiger, nothing scary, at most "Tiger into the Wolves", how to die are not aware, their main reasons are as follows:

First, China's local companies have grown. Prior to its entry into China, Chinese group buying had already sprung up (even imitating Groupon). Reports show that by the end of 2010, the domestic group purchase site has reached 1726, the average daily birth of 5.7 group purchase sites, and the number of users to participate in the group to reach 230 million people, more than the United States to become the world's first. Among them, there are already the size of the group buying enterprises.

Second, foreign companies in China do not adapt. For foreign companies in the Internet field, China has never been a place to win, but the proportion of failure is higher, there are previous examples of ebay, Yahoo, and then Google's role model. In China to engage in enterprises and websites have a special environment in China, perhaps this environment is not a good environment, but at least at present basically still, then the foreign companies come in after what, the prospect is really difficult to material.

Third, the group purchase actually nothing new. Although Groupon is very hot, and domestic group buying enterprises also many development is very rapid, but, there are still many people do not optimistic about group buying, that it is just e-commerce in a sales channel is not a very new model, no core competitiveness, the threshold is not high. At the same time, many suppliers have begun to refuse to cooperate with group buying sites, because short-term group buying is to activate the market, but long-term group buying is to reduce profits.

If so, not only grouupon into China, the Chinese group buying companies will not, finally, maybe Groupon in the United States home is also no?

Of course, there are also speculation that Groupon is so quick to enter China, it is likely to prepare for its IPO, it is likely to take a vote to leave, the time to throw away the Chinese business. It's hard to say, maybe it's a little slow, and China has fewer opportunities.

33 points have to say the idea

First, high peer network name Domain wise? We see that Groupon is using the "high net" name and "gaopeng.com" domain name, what is the benefit? It has no room to play for the Groupon brand. And according to the author inquires, in Google actually has a name "Regiment treasure Net" in the big advertising, and also robbed a more valuable domain name groupon.cn, such a good domain name does not get over too regrettable.

Second, Chinese group buying can hold a group lasting? A lot of media said, in order to deal with Groupon into China, many Chinese group buying enterprises began to cooperate, ready to go abroad, I wonder, this is possible? On the one hand, peers are friends, any field of domestic counterparts have a very long and reliable holding group situation? On the other hand, even if holding a regiment for a while, can it last? Others say: A Chinese is a dragon, three Chinese is a worm.

Third, the attitude of the face of digging angle right? In recent reports, there have been domestic major group buying website Mister Aggrieved even gnashing of teeth to say: Groupon "unscrupulous" to dig horns, and even the company said if who is not loyal, will never be hired again. I just want to ask, "digs the horn" in the international and domestic is the first day to happen? If they have illegal activities in the process of digging the horn, international practice is also prosecuted to the court. Otherwise, we can only understand the domestic group buying enterprise mentality has "distorted" place, in the mind very worried, heart very afraid?

The above ideas, for everyone to shoot bricks, although I would like to be a primer, but now seems to be throwing bricks-brick-pat Brick.