Groupon model analysis of money-free and competitive operation mode

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Buy net Groupon model money to make no competition, do not know the title will not be provoked by the rush to the Groupon model of the group buying site, has seen incomplete statistics, said that the current domestic web site has risen to more than 400, of course, this data so far, The number is certainly still increasing with the principle of multiplication.

Remember May 29 to participate in the Webmaster meeting, during which Kai-fu Lee teacher told the Groupon model, and not optimistic about this model, because the development prospects will reach a bottleneck, but also VC will not favor similar sites, was the first time I heard Groupon model group buying site, did not take seriously, because do not understand, So I just listened.

I am often concerned about A5 and Sina technology news, and finally rumored that a domestic website will achieve financing, and the amount of financing reached millions of, the U.S. dollar. There is also a report that Groupon will be stationed in China, the first step is to the legendary site of a more than 20 million U.S. dollars in the whole merger, this message let me at midnight sleep before the dim sleepy eyes Click Bright Up, the first feeling is terrible, second is surprised, third is unexpected.

Believe that there is a webmaster did a similar site, for its technology and operation, the threshold is very low, but is such a website, whether it is rumored or gossip or, in short, the financing, mergers and acquisitions of the news will make people spirits. Believe to give you the feeling, it is like buying a lottery ticket inexplicably lottery.

The next day, that is, in the Friday, I have to try the mentality, also online their own Groupon model group purchase site, and released my work environment ancillary products---Candy Play DVD and comic products. As always, the Saturday Sunday break, so that forget the site's online. Accident occurred in the Sunday of 1 o'clock in the morning, as usual before bedtime login mobile phone QQ, a friend authentication information, plus the other side straight into the subject question, Candy play cartoon is in the bean-wheat net buy it? And so on a series of questions that reminded me of my online website in Friday, answered yes. Originally thought is a netizen search candy play, because the related key words to my website just, but next his words let me again out of sleep excited, the other party said, I buy 20 sets. A set of market prices is 50 yuan, I was a staff of 85 percent of the group purchase information sent to my online, did not expect so quickly have effect, or doubtful said click to buy then pay treasure payment is good, and then chat will sleep. Monday work, as usual, on the 10 o ' clock received a phone call, said the other party has been 850 yuan to the book money to my Alipay account, when convenient to take. Once again I got tangled up and asked myself, "No, did I really just sell it?" So to Alipay to check the balance of the account, true 850 figures stand there, and told each other afternoon to come to get the book. The above content really happened in my body, and in writing this article before, in the website to do the certification information is a merchant. I have limited literary talent, summed up is: Pale no place, get all without effort. I have more than one site, the maximum of 100,000 IP per day, but the income is far from the Friday on the line of the beans and wheat network, which made me very surprised, but also let me very excited. So I am in the following content to express their own Groupon mode group buying site operation mode.

First: Groupon mode group buying site no competition

New to join the business, but also to buy my comic book floor vendors. I said that the whole country so many group buying website Why Choose me? American Regiment and so do than me, better than me, why choose me? In fact, after the analysis of their own can get the answer. That is, the current domestic do a good again big group buying site did not subdivide to local. That is, I am yantai, so I only do Yantai group buy goods, even if the day of the United States and other sites such as the site stationed in Yantai, and I have already owned a number of group buying users, completely not conflict. So what this tells you is this: if you want to do this site, do your own city. Not afraid of other, as long as your products can help users, then your users will never be lost.

Second: The option of Groupon model group buying site

I believe that I have seen the introduction of Groupon know that this kind of web site is limited, of course, not excluding him a day a commodity, a year cumulative 365, but if that is true, it is me, I might as well go directly to Taobao. Or back to the region, I do Yantai, the United States Regiment stationed in Yantai, today he sells clothes, then I sell food, simple is that I and you are not the same, users buy what, that is the user's rights. Group buying network is like a single store every day, selectivity in the user, we have to do is to do a good job of users and business interests.

Third: The profitability of Groupon model group buying site

Screenshot example

1 Groupon model group Buy the profitability of the site, is purely my own sentiment. I am divided into two points, one is the orange box in the picture constituency, this place is the information of the merchant, that is, this kind of site is not so much a group buying network, rather than a merchant display network, the difference is that the merchant is free to do the advertising, and sold the product to obtain profits and Black box constituency, this I think is more simple, that is, your site to form a certain scale, with the flow of traffic here you can add the Advertising alliance. Everyone is looking for Groupon model group buy site profit point, in fact, this kind of website profit point is many. The key is what you think.

2 Here, I am talking about what my website is doing. At present, I have reached an agreement with several Yantai merchants to make their coupons for free. As we all know, any business in the new product when all want to have a certain customer experience, so the delivery personnel on the street to send, as I to Chinese consumers, these free experience card, is very few people go, because it is free. And I do the way to send the staff, the merchant will experience coupons to me, I am in my website to publish, the way to publish is the content of screenshots, the left is the content of the experience card, the right is the merchant information. If I am a businessman I am willing to do, or the last one said not to spend, two birds and also promoted the brand benefits of the business. Why get brand benefits, join your site has Nike products, you into a group purchase, and then an unknown merchant information added to, is not ascension?

Well, the above is my Groupon model group purchase site understanding, warning you webmaster, as long as your location does not have such a site, you hurriedly do, even if there is, you do, of course, if you have to work hard.

Note: Do this kind of website, experience card group Buy to be careful, must in your website to be able to bring the experience card to write clearly, in the beauty industry speaking, experience the cassette to the user not only is the free experience, but also may produce the joint consumption, therefore must declare clearly in the website, lest brings the unnecessary trouble.

OK, finally sent me to do the site, I hope the great A5 bring me some traffic bar. Www.doumai.net content is published, no check, if there are individual typos also hope everyone haihan.