Groupon plans to slash online marketing spending

Sina Science and technology news Beijing time of October 7, the United States Group purchase website Groupon in a document submitted to regulators today, said the company plans to "significantly" cut online marketing spending, because the return on this investment is not high. Groupon has submitted an IPO application to the Securities and Exchange Commission (SEC). Groupon said in the paper that marketing spending may not be as appealing as it used to be, given "changes in the user's economic situation, user saturation in each market, and a company's decision to achieve the user's growth target in other ways".　　Groupon also said that cutting marketing spending would not have a negative impact on existing customer business or users. Prior to that, Groupon was only increasing marketing spending and adding users to its e-mail list, a measure of profitability.　　Mark Fickes, a partner at San Francisco law firm Braunhagey & Borden, said the trend might be a scary thing for investors. Groupon has been criticised for its unconventional accounting metrics, which has led to a rise in marketing costs for Groupon over the past six months and the departure of two coo. According to people familiar with the situation, Groupon has postponed its IPO plan as a result of the current stock market turmoil and will postpone the date of the talks with investors. (oak) to share: