Absrtact: April 8 News, the US biggest group purchase website Groupon has recently launched a new "elite" (Elite) trading series. This series is dedicated to high-end products and lasts for a while. It is understood that in the past five years, Groupon has been tasting
April 8 News, the United States largest group purchase website Groupon recently launched a new "elite" (Elite) trading series. This series is dedicated to high-end products and lasts for a while.
It is understood that in the past five years, Groupon has been trying to sell high-priced goods, such as diamond rings, luxury hotels and high-end designer handbags. Now Groupon launches this series, offering elegant and tasteful goods to some high-end people.
Industry analysts, Groupon's new group-buying series reflects their efforts to diversify deals, and Groupon has been expanding its business beyond traditional group buying and hopes to boost the company's growth.
It is understood that Groupon's positioning is to vigorously develop mobile areas in the future, and to expand both the U.S. market and the international market. and its acquisition of ticket monster will bolster Groupon's competitive position.
But while Groupon's growth prospects are vast, they are constrained by ebay and Amazon. At the present stage, the efforts to expand the merchant base is an important means to influence the short-term profitability.