Groupon total revenue 9.34 billion super handle net 78 times times

Groupon, the US's largest group-buying site, has a total income of about 9.34 billion yuan (below), 78 times times more than the handle net. Handle NET from the founder so far 24 months total income is 118 million yuan.

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We have been able to make a detailed comparison between the financial situation and the operating situation for Groupon's successful IPO and pull-through to the US. The financial data in the analysis, mainly refer to the public offering of Groupon and handle net published by the SEC.

Comparison of the financial situation between the handle net and Groupon

According to the F-1 file submitted to the U.S. SEC, the handle net from September 15, 2009 to September 30, 2011, 21 months of total revenue is 118 million yuan, Groupon 35 months of total income is 9.3 billion yuan, pull net income is Groupon's 1.3%.

The data also showed that, in average monthly income, the handle net averaged 4.9 million yuan a month, and Groupon was 270 million yuan, 54.4 times times the former. However, in 2011, the pull net made a good performance, mainly in the third quarter of 2011 average monthly income of 16.5 million yuan Groupon monthly income of 6.2%, significantly reducing the monthly income gap with Groupon.

From the total operating costs, the handle net is 728 million yuan, Groupon is up to 13.5 billion yuan. In other words, the total cost of operating the net is only 5.4% of Groupon. But with the monthly average, the ratio will rise to 7.9%.

However, the average monthly cost income ratio of the handle net is 144%, the lower the ratio, the more profitable 619%,groupon. In layman's terms, the handle net obtains 1 yuan income to spend the operating cost is 6.19 Yuan, Groupon obtains 1 yuan the income to spend the operating cost is 1.44 yuan.

In the net loss aspect, the handle net loses a total loss 626 million yuan, Groupon is 4.2 billion yuan. In other words, Groupon's loss gap is much larger than that of the handle net, which is 6.7 times times more than the handle net. If converted into "net loss/Total income", the handle net is 532%,groupon is 45%, said plainly is, the handle net loss is the income 5.3 times times, Groupon Net loss is the income 0.45 times times, two companies are now in the serious loss status.

Although, from these indicators, the handle network in the cost control ability than Groupon, but actually reflects the Chinese group buying market competition in the current situation. Because the handle network in China has not reached the same monopoly as Groupon in the United States, but also a large number of powerful competitors, so the handle network needs to spend more money to promote.

Comparison of the operation between the handle net and Groupon

SEC documents show that the handle network cumulative registered users 16 million, Groupon cumulative registered user 140 million, the handle network registered users are Groupon's one-tenth.

However, according to the Alexa data show speculated that the handle net daily independent users of 1.04 million Uv,groupon is 2.36 million UV, handle network independent access users have reached Groupon's 44%.

The data also shows that the merchant resources part of the handle net is behind, the handle net accumulates the cooperation merchant 25,530, the Groupon has 190,795.

In the cumulative purchase of users, the handle net for 3.3 million people, Groupon for 29.5 million people, the former is the latter 11%.

Each registered user and each purchase user's income, the pull net and Groupon are very different. Handle NET each registered user brings income 7.01 yuan, Groupon is 65.41 yuan, handle net each purchase user brings income 6.01 yuan, Groupon up to 99.80 Yuan.

From these indicators, the handle net earns much less than Groupon for each user, but the gap is not very large in terms of prices and GDP in two countries.

Moreover, the number of the handle net per capita is 6, more than Groupon one times, show that the user of the handle net buy more enthusiasm than Groupon.

Analysis says Groupon leads the competition from both countries

From a large number of indicators, Groupon is far more than the handle net. To excellent network analysis said, Groupon's lead is still early start, in the United States a single big, group buying market competition is far from China's fierce. In addition, the U.S. e-commerce market more mature, did not dabble in the group buying market, to buy the market independent development opportunities, but also a rapid development of Groupon a big boost.

It is reported that although the handle network behind Groupon, but the Chinese group buying market has not lagged behind the United States. In addition to the strength of the network, the company's QQ group, litters Group, the United States and other groups of group buying Giants also have a chance to market, showing that the overall fighting force in China group buying market is no less than the United States.