Groupon, Welcome to China!

Source: Internet
Author: User
Keywords Groupon group purchase China Tencent

In the last few days, the news that Groupon, the originator of the Groupon, had been financed and planned to expand overseas has been a source of speculation and independence. Is it a takeover? or cooperate? There have been reports that Groupon had been in Shanghai for a major group buying site, and a mail burst, saying Groupon was looking for talented people to join its management team and planned to increase the total number of Chinese employees to 1000 in the first 3 months. Groupon is a foregone conclusion, and speculation remains.

Recently, people said to have been informed that Groupon has finalized business cooperation with Tencent, the joint venture in the domestic establishment of group buying website, the two sides shareholding is 50%, the site is expected to be the fastest in 2 weeks, the development target for this May to become http://www.aliyun.com/zixun/ Aggregation/7763.html "> Domestic Group buying industry first place. Tencent has no positive answer for Groupon's partnership with Tencent. But according to He Yi understand, Groupon is currently north, up, wide, deep and so on to carry out recruitment, recruitment channels, including local Pulse network, LinkedIn and other Web resources, but also in the domestic recruitment of more than 10 headhunting companies to participate in the digging corner.

To tell the truth, personally, although not "son", but the network has groupon.cn and Groupon.com.cn two domain name advantages, Groupon into China will not ignore. But from the news now, perhaps Groupon really doesn't care about the two "concubines". However, Tencent, as China's largest internet company, has huge user and traffic resources, which is expected of every company that wants to enter the Chinese market.

For Groupon to co-operate with Tencent, He Yi that both pros and cons. Tencent's huge user base determines its popularity and traffic, but does not play its due effect in group buying. Although Groupon is the originator of group buying, but for "goods", will not "acclimatized" still need time to test. Both sides cooperate or win or lose. There is a lot of anticipation for a person with Groupon in China.

In the past year, group buying site in the domestic development is always give us all kinds of "surprises." He Yi thinks, if the crazy group buys according to this state develops, in the near future, buys the potential will become the website standard. After the site, as long as there is traffic, there will be no purchase. The entire network is the electricity merchant is in a corner.

Hot group buying industry, although the threshold is low, but the successful group purchase enterprises must be understood offline, channel, line up and down the combination of services, the local experts. Whether Groupon is operating independently or bundled with Tencent, there is no doubt that the Chinese buying market will be more competitive in 2011. But anyway, as hospitable Chinese, we still have to say "groupon,welcome to china! The

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