groupon+lbs= Innovative prototype of distributed e-commerce

In recent days, the news that Groupon, the originator of the Groupon acquisition, is coming to China has spread quickly across the Internet. In fact, He Yi thinks Groupon will be expected to get financing after rejecting Google's 6 billion dollar takeover bid. It is understandable that Groupon is expanding overseas, with $950 million trillion of Greylock http://www.aliyun.com/zixun/aggregation/16860.html ">partner" from the US venture capital company. And Groupon's foray into the Chinese market is clearly not surprising to most people.

Since last March, group buying spree hit China. For a time thousands of group buying sites all over the country everywhere, and with the handle, the United States and several other powerful independent group purchase site surfaced, the main domestic gateway Taobao, Tencent, Baidu and other traditional internet companies have entered the group, trying to share the rapid growth of the "cake." Groupon acquired the sosast of India, Grouper of Israel and Twangoo of South Africa. He Yi speculated that customer data, as the core of Groupon's development, is highly likely to enter the Chinese market and collaborate with domestic group buying sites.

In the group buying website is today. There is no doubt that Groupon customer data is its most valuable asset. "Customer data is Groupon's most valuable asset, and the power of data will make Groupon thrive," Greylock partner's VC Reid Hoffman and James Slavet said in their blog. ”

Today, group buying sites have started to encourage members to recharge by various means, and the purchase site recharge is not like a bank to deposit and withdraw general freedom. The reason is very simple, the member to recharge the money is stored in the Group purchase website designated account, usually after the member recharge can not be mentioned, can only be consumed in the site. Imagine, if each member to the group purchase site Recharge 10 yuan, a few, dozens of, hundreds of thousands of does not matter, but hundreds of thousands of, millions of members, that is how much quantity? Moreover, the first stage Groupon's membership has been close to tens of millions, "massive" customer data can completely make Groupon a "bank." and domestic group buying website to do finally, one of the "small bank" has emerged.

For Groupon to enter China, the individual has a certain concern about its future. After all, Groupon does not understand China's local conditions. Despite its financial advantages, Groupon is likely to be the second "to flee" ebay in an already overstretched Chinese group buying market.

He Yi that whether or not Groupon will be on the domestic group buying site impact, domestic group purchase site model innovation is also imperative. Personally believe that the combination of site purchase and lbs, will be the next generation of E-commerce good marketing model. Next-generation e-business will be distributed e-business. To a certain region or location as the center, based on network and geographical location services, so as to carry out the whole network + offline entities E-commerce. Speaking of the last, He Yi to say is, as the originator of group buying site, the current global network group buying industry big guy. Groupon has a lot of domestic group buying sites need to learn, imitation is not necessary, but innovation is imperative!