Groupon's US traffic is half its peak

Sina Science and technology news Beijing time August 27 morning, the United States Internet traffic monitoring agency Hiwise's latest data show that Groupon last week in the United States market independent user visits in June compared to the peak in the second week of a decline of nearly 50%, while LivingSocial increased by 27%. Overall, the total number of independent user visits to the U.S. group has fallen by 25%. According to the survey, about 52% of American consumers are tired of the large number of emails they receive each day.　　While this could explain the overall downward trend in the flow of American group-buying websites, it is not clear why Groupon and LivingSocial are in the opposite direction. Industry insiders believe that Groupon's decline in traffic may stem from media coverage of its negative news.　　The company, for example, has highlighted rare accounting indicators in its IPO filings, which make it difficult for businesses involved in group buying to make profits and their own massive losses.　　In addition, the quality of Groupon offers is relatively poor and does not give users enough traction, which could be the opposite of the flow of two companies. Groupon has launched an IPO and plans to raise $750 million in the open market. (Si yuan)