GSI founder establishes new retail company

Michael G. http://www.aliyun.com/zixun/aggregation/16940.html ">rubin--this year to sell GSI Commerce to ebay for a 2.4 billion-dollar price, A new company--kynetic LLC has recently been set up, and he expects the company to generate more than 1 billion dollars in 2012.

The new company, which includes 3 former GSI branches, Rubin them out of ebay sales: A limited-term sales site Rue La La, a group of retail sites for sales team sportswear, and ShopRunner (multiple merchant free shipping plans competing with Amazon's prime).

Rubin to the Internet retailer said it would be interesting to have a private company of 1 billion dollars and devote all of its energy to just a few companies. Before selling GSI, he managed about 20 companies owned by GSI, and now he is able to concentrate on the 3 companies, and there will be no pressure on GSI's quarterly financial reports, because GSI is a public company.

He said Kynetic had the funds to make acquisitions to supplement its existing assets, and it was reported that Rubin's company had 155 million of billions of dollars in operating capital, and that the ebay deal was separate, with ebay owning Rue la La and shoprunner30% shares, But Kynetic, who owns the sportswear business, is about to be named Fanatics, a company that is GSI to buy and operate E-commerce sites that target a wide range of professional and university sports teams.

Fanatics's teamfanshop, operating E-commerce sites include major League Baseball MLB.com, NASCAR NASCAR.com, and National Superstore League's Nfl.com,mlb.com/shop ranked 119,nflshop.com in the Top500 Guide for internet retailers, ranking 429 in 307,nascar.com. Fanatics also uses its own retail sites, including Fanatics.com and footballfanatics.com (rank 98).

Rubin said that fanatics had about 600 employees, and he predicted that in 2012, fanatics would create $6.7 billion worth of money for all online transactions.

In 2010, Rue la La has an instant sales of $255 million trillion, and he expects the benefits to reach 4.5 billion dollars by 2012. "Consumers are addicted to time-limited sales, and one of the two industry leaders belongs to us," Rubin said. "Rue la La is ranked 82 in Top500, and the other competitor Gilt group is ranked 49."

ShopRunner has worked with dozens of internet retailers to deliver a free year for consumers, almost as much as Amazon Prime offers, and Rubin says 50 businesses are working with them, and 30 are planning to use this service this year, with retailers including toys ' R ' and newegg.com.

Rubin says retailers need a combination like ShopRunner to compete with Amazon. "If you find a company that is becoming more and more powerful like Amazon, and doing amazing things, it's crucial for retailers to align with them," he said. ”

Rubin said that thousands of consumers have registered ShopRunner, and in the next few months, will be vigorously promoted, because the cost of 79 of dollars contains free shipping, so for consumers, ShopRunner is very valuable, Rubin said, " ShopRunner initially only 12 merchants, now has 50, value positioning will continue to strengthen, but also make the promotion more meaningful.

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