Gu Junjie Research on the sustainability of SEO keywords

Adding new keywords for your article will benefit the search engine's "spider" Crawling article index, thereby increasing the quality of the site. But do not stack too many keywords, should consider "people find this article in search engines, what kind of keywords will be searched?"

These keywords need to be frequently mentioned in your article, you can follow the following methods:
Keywords should appear in the page title tag;
There are keywords in the URL, that is, directory name can put some keywords;
Include keywords in the link text of the page export link;
Display keywords in bold (try it at least once);
Mention the keyword in the label (about how to use head tags have been debated, but the consensus is that H1 tags than H2, H3, H4 effect better, of course, some do not use head tags of the web page also has a high PR value);
Image Alt tags can be put into keywords;
The entire article should contain keywords, but preferably in the first paragraph of the first sentence to put;
Put keywords in meta tags (meta tags)
Suggest keyword density best between 5-20%

Theme Web site

If your site is written on the same topic, it may get a better ranking. For example, a site with a theme will be ranked higher than a site that covers multiple topics. Create a 200-page Web site with the same theme, and the site's ranking will continue to improve because your site is considered authoritative on this topic.

Site design

Search engines prefer friendly web structures, unmistakable code and clear navigation sites. Make sure your pages are valid and visible in the mainstream browsers. Search engines don't like too much http://www.aliyun.com/zixun/aggregation/12592.html ">flash, I frames, and Java script scripts, so keep the site clean and tidy, Also conducive to search engine "spiders" faster and more accurate crawling to your site's index.

Internal links to the site

Search engine work is through the "spider" Program to crawl the Web page information, tracking your content and through the Web page link address to find a webpage, extract the hyperlink address. Many SEO experts recommend that the site provide a site map, the site on the best between each page has one to two in-depth links. The first step in the site is to make sure that the navigation contains a catalog page, and that each subpage has links back to the main page and other important pages.

Before you read this article, please read my another article: Gu Junjie: Keyword selection determines the success or failure of search engine optimization

In the SEO optimization process of the website, the keyword research is sustainable. We have to regularly observe whether the keywords we use are still hot keywords, and there is no new keyword to join. This process must be a long-term, continuous process.

Many SEO friends, often only at the beginning of a keyword study, and then did not do a similar study. These friends lack the long-term concept of search engine optimization, lack of sensitivity to search engine status.

Gu Junjie remind you to note that at different times, people's search interest will also change, the corresponding will produce a lot of different keywords. For example, in the Chinese New Year, "greeting card", "New Year's greetings" These words of the search volume will be greatly increased; in the Dragon Boat Festival, people are interested in "Zongzi", and the Mid-Autumn Festival, people search for more is "moon cakes."

In addition, every once in a while, new words are produced. Or a new product launch, or a new star, or a burst of time, can create a new batch of words. We need to have a keen insight, and always pay attention to the emergence of new things. Only those who can grasp the opportunity and are good at grasping the opportunity can succeed.