Gu Junjie: Research on the sustainability of SEO learning Keywords

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Before you read this article, please read my another article: Gu Junjie: Keyword selection determines the success or failure of search engine optimization

In the SEO optimization process of the website, the keyword research is 17812.html "> Sustainability." We have to regularly observe whether the keywords we use are still hot keywords, and there is no new keyword to join. This process must be a long-term, continuous process.

Many SEO friends, often only at the beginning of a keyword study, and then did not do a similar study. These friends lack the long-term concept of search engine optimization, lack of sensitivity to search engine status.

Gu Junjie remind you to note that at different times, people's search interest will also change, the corresponding will produce a lot of different keywords. For example, in the Chinese New Year, "greeting card", "New Year's greetings" These words of the search volume will be greatly increased; in the Dragon Boat Festival, people are interested in "Zongzi", and the Mid-Autumn Festival, people search for more is "moon cakes."

In addition, every once in a while, new words are produced. Or a new product launch, or a new star, or a burst of time, can create a new batch of words. We need to have a keen insight, and always pay attention to the emergence of new things. Only those who can grasp the opportunity and are good at grasping the opportunity can succeed.

Of course, we have to keep a close eye on the reason for the keywords and there are new sites that can be created every day. Perhaps these new sites after search engine optimization, some keywords and your site's keywords form a competition, or even beyond your site. Through our continuous research on key words, we can rationally adjust the distribution and proportion of the keywords of our website, to consolidate our advantage position.

Through our research on key words, we can always understand the direction of some key words. After using the keyword for a period of time, it usually presents the following situations:

First, some keywords, that is, there is a high flow, but also a high conversion rate.

Second, some keywords, only very high traffic, conversion rate is very low.

Third, some keywords, traffic is very low, but the conversion rate is very high.

So we will be through the continuous monitoring of keywords, real-time adjustment of our keyword strategy. After the initial keyword optimization success, our work has not been completed, can only start a good head. Only we continue to the key words to take a continuous study, found that people in different times search behavior changes, so as to optimize our website, so as to make our site to maintain long-term competitiveness, always in the invincible position!

Finally, welcome to Gu Junjie's blog (www.gujunjie.com) to express their views. I wish the webmaster to succeed at an early date!

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