Guan Yong, co-founder of Wheel

DoNews Feature Story on July 3 (Reporter Yu Weiwei) Wu Feng, who served as general manager of Travel Jiujiu, and Guan Yong, a national sales manager at YY, are both veterans in the game industry who set their sights on a huge The huge market potential of the market - mobile applications, and the creation of mobile owners brand "wheel."

Although the transition from the game to the strange field of cars, but because the majority of owners in the field of mobile applications, many of the demand has not been well met, so only after a year of development, it has accumulated more than 80 million users, more Confirmed Wu Feng, Guan Yong for the mobile phone market potential of the judge.

Through the continuous improvement of car owners 'service and market value through the wheel team, "the wheel team is being transformed into a platform for car owners to provide 360-degree car owners' mobile applications. We hope that in the future, Chinese car owners will be able to provide a hand wheel for the car owners to carry around Doraemon, to solve the car-related needs encountered in their daily lives. "

From games to cars

According to reports, "check illegal" is the first product of the wheel, officially launched in late 2012. The reason to get involved in this area is to see the market potential of the owners of mobile applications and the potential demand of the owners not well satisfied

According to Kwan Yong, the gaming industry has only had more than two or three hundred billion "plates" in 2014. However, the two or three hundred billion plates include more than 10,000 research and development operations, development and distribution teams, and near Millions of industry practitioners come to eat, for start-ups, the growth is minimal.

On the contrary, the car is a huge market, while China has surpassed the United States as the world's largest consumer of cars. However, in such a large market and industry, its development on the mobile terminal has lagged far behind. The good application of vehicle owners and the owner service are few and far between. "This is exactly the opportunity that history has given us."

Rely on vertical tools products emphasize the needs of users, check illegal immediately after the online gathering a large number of users. Subsequently, the wheel has been launched I have to test the driver's license, check the illegal version of cool, car bars, car books, where to buy a car, car wanted order 10 vertical applications and "wheel community" owners service platform.

Barefoot afraid of wearing shoes

With the rapid development of business and the recognition of capital, it has naturally attracted countless competitors to the wheel. However, even though ambitious entrepreneurs and ambitious giants in this group of peers are competing, the wheels are still full of confidence.

The reason, Guan Yong will be classified as three points: First of all, the wheel founding team itself has a very strong Internet background, Internet products and product-based user experience has a profound understanding of the mobile Internet into the relatively early stage of mobile Internet , Easier to establish based on user experience, channel operations, technological breakthroughs and other competitive advantages;

Second, for the mobile Internet products, the PC side is the emphasis on the experience, the mobile terminal is a relatively light ecosystem. But now the Internet Gangster owners do mobile applications, many of them are simple to do the translation of their PC-side products. "To put heavy experience on the light ecology is a violation of the user experience and is also an anti-human usage habit. The user just needs a product that truly meets the requirements of the mobile terminal and meets the ecological and genetic aspects of the mobile terminal."

Third, many immense corporations face the challenge of capital and the pressure they face when they make bigger strategies and adjustments and major changes in direction. This is a gamble for them. But the wheels are just the opposite. Although the wheels are not completely barefoot now, they wear only one shoe, so the wheels are relatively more flexible when making improvements and decisions at the business level than many larger companies.

"The so-called barefoot afraid of wearing shoes, the face of tycoons predators and competitors, we only need to stuffy, focus on business areas, to play their own advantages is the most important."

Transformation community platform

Although the wheel has been more gratifying achievements, but still Yong Yong said that subject to the technical threshold of the tool products is not very high, the user may be inadequate viscosity, the user of the tool products in the stage of demand and other characteristics of the wheel once fell into Embarrassing and troubling development. In this case, the transformation of the community is undoubtedly the best choice to solve the problem.

On the one hand, the owner is a group born with social and community attributes. The riders will naturally have a sense of trust and understanding based on recognition of the car, and establish the desire to communicate. On the other hand, , Has accumulated tens of millions of seed users, these users are the main users of the wheel community further outbreak.

In addition, in more than a year of development, Weixin Che Youhui was established in WeChat through WeChat in more than 260 cities throughout the country. At the same time, WeChat is the management and operator of auto-related sections of Baidu Post Bar. In the development process, there will be more data as a basis and reference.

However, at the same time, Kwan Yong also emphasized that tools products should also have several prerequisites when they are socializing in the transitional community: first, they have a certain user base; second, they must form values ​​and cultures; third, the mainstream Users recognize the value and culture. Only under the premise of more than a few social, will users and users, users and platforms have a more benign trust, otherwise it is unable to retain users.

Guan Yong introduction, at present, "Wheel" community is undergoing a transformation from 2.0 to 3.0 version. In version 1.0, the wheel provided a very basic community framework and basic services. The 2.0 implanted tools and intelligent voice system, the 3.0 wheel will be introduced Che Youhui system, but also will introduce similar to the game and the owner of the task system. In the 4.0 version, the wheel will be a lot of owners of the core line of service moved to the line, allowing users to experience and services to be further upgraded.

"No matter new car or used car worth mentioning, the automobile industry will usher in a relatively large outlet, the wheel this year more purpose is to find the outlet before the gale, until the outlet comes, we have already stood Tuyere. "(End)