Guang Qu Road 15th to become double king price per square meter 15321 yuan

15th Kwong Wan Road to become the "double king" on-site bidding scene is very fierce. This reporter Wang Lei photographed yesterday afternoon, after nearly hundred rounds of bidding, in the Fang Hing Real estate company to 4.06 billion yuan to win the Canton Canal Road 15th (referred to as "15th"), the plot floor price as high as 15321 yuan/square meters, refreshed last week, just from the village of villages and land to create the total price record,　　Not only become Beijing this year a veritable "double king", and more than the previous Chongqing Hong temple plots 3.81 billion yuan of the transaction price, become a new national "King." In the face of constantly creating new highs, many people in the industry are feeling the madness of the land market too fast, too early.　　Has the industry to remind: should be wary of land premium overdraft.　　11 Enterprises to participate in Kwong Qu Road 15th, the perfect location to attract the attention of many developers. Previously, the industry analysis of Soho China, Hopewell Exhibition, Vanke, Sino-Ocean Real Estate will be the largest competitor of the plot. The development of the exhibition in the region for many years, the Pearl River Emperor has been playing a regional landmark of high-end residential, the product positioning and customer base of the region are most clearly understood by the exhibition. The gold location in the East ring was originally located in the area of interest to Soho China, the "No. 15th" Plot planning temporary changes, the commercial area increased, More in line with the positioning of Soho China; Vanke High-level recently said to take more good land in the country, and Vanke last year in the plot around the land, the region's understanding and operation is also more familiar; Sino-Ocean Real Estate sales in the first half of the hot, pockets drums, deliberately to win here is also logical, it is understood that　　Ocean-going property has jumped the price of the plot from 1.659 billion yuan to 2.5 billion yuan, a move that shows the "thirst" of the land by ocean. Yesterday afternoon before filming, the reporter found that although there are 11 of strong financial companies to participate, but one of the most popular of the exhibition did not participate in bidding. 11 companies are poly Real estate, Citic Real estate, Soho China, Sino-Ocean Real Estate, Allianz Property, Franshion, tea (Beijing urban construction and the opening of the joint venture company), Jinrongjie Real Estate, Vanke, China Resources, Huayuan.　　Among them, Soho China Chairman Pan Shiyi led the company's top appearance, seems to be determined.　　97 rounds of fierce bidding as of yesterday 3 o'clock in the afternoon, "15th" received a total of 11 online quotes, the highest price for 2.606 billion yuan. 4:35 P.M., the host announced that the auction began, each bidding ladder is 20 million yuan. 7th brand of Allianz Property should be next a quote, the number of enterprises will be "one after another."　　Among them, the 15th brand of ocean-going property performance is particularly enthusiastic, from 2.8 billion yuan has been chasing to 3.4 billion yuan, in the meantime repeatedly jumped the price. But experience has taught us that it is often difficult to sustain when you start to get over your feet. When the price of 3.7 billion yuan, the main bidders have concentrated in the Poly real estate and Soho China, their speed is also increasingly slow. In the public thought that the price is almost, to the 3rd brand in the middle of the halfway to kill, and quickly put the price to 3.9 billion yuan. AlwaysThe performance is very easy pan Shiyi finally sit not live, turn back to the middle of the representative of the square Hing tilt up the thumb. After reaching 3.95 billion Yuan, Soho China withdrew from the bid, leaving only poly real estate and the Chinese side of the competition. However, whenever Poly real estate representative looks dignified to lift the plate, the representative of the Chinese side Xing will quickly follow. Finally, when the price reached 4.06 billion yuan, poly real estate gave up.　　So, after 97 rounds of brutal bidding, the Chinese side Hing end to 4.06 billion yuan to win the "15th". Site impact surrounding projects are poised to rise "king" frequency is bound to push up prices again.　　"Number 15th" around the developers should be secretly pleased, because the "king" of the emergence of their prices again to provide the best reason. The most solution to the reporter, "number 15th" around the end of last year to lower than the surrounding property price of thousands of yuan opened, quickly accumulated a large number of customers, but after the Spring Festival market warming, the project began to slow down the opening speed, the last one months simply do not sell. There are people in the industry to say the truth: "This is to suppress the number 15th to sell a good price of prices, 1" 15th "the surrounding second-hand housing market also appeared reluctant to rise. In the Canton Canal door 10th outside the price, its surrounding second-hand housing prices within 5 days rose 6.5%.　　Now, "number 15th" around a lot of second-hand housing owners are not anxious to sell the house, such as prices after selling a good price. Voice of the winning bidder: plan to build a boutique project in the deputy general manager Geigengau told reporters, Kwong Qu Road 15th, the bidding is very fierce, has not reached franshion before the expected price, but "the transaction price is indeed not low." The reason for such a high price to take the land, Geigengau said mainly out of the development of Beijing and the enterprise itself have full confidence, and "This price should not be seen in the short term, but in the long run."　　According to its disclosure, the Chinese side Hing will be the plot to build a boutique project, as for pricing, "the final price also depends on the market tide." The information shows that the low-key real estate was founded in June 2004, Sinochem is a wholly-owned subsidiary registered in Hong Kong, registered capital of HK $700 million, is currently headquartered in Zhuhai, specializing in real estate development business, to develop, operate high-end residential and office-oriented, has developed Beijing Kai Morning World Trade Center,　　Shanghai wealth widely tasted Zhang Yang Riverside Court, South Horizons Villas and many other large projects. Participant: The land price is already very high, it is learned that the price of the former Allianz Place is 3.6 billion yuan, but not to this psychological price, Allianz will no longer hold cards.　　According to insiders said, from the situation at the time, the transaction price is bound to exceed the psychological price of a lot, "rather than continue to bid, as the scene to observe." Despite not getting the plot, Soho China chairman Pan Shiyi is not sorry, because "the land price is already very high". According to its revealed, Soho China before the psychological price is 3.3 billion yuan, but in the atmosphere of the scene, repeatedly broke its psychological price, and finally reported 3.95 billion yuan. Pan Shiyi was fortunate that the offer was quickly overtaken by the Chinese side. InPan Shiyi, the current land prices are often high innovation, mainly land efficient supply too little, it will launch a piece of Rob.　　Therefore, he believes that only by expanding the effective supply of land, land prices can be stable. Industry: The bubble reappearance vigilance to the face of the Beijing land Price is high, the price is rising, Cade general manager Mao Daqing Feeling "bubble came too fast."　　In his view, Beijing's house prices will eventually reach the current level, but "this price comes too early, normal should be in 3-5 years," "Now the price is not reasonable, unreasonable." Beijing Yi Ju, deputy director of real estate Ban also said that the high price will also push up the current overall high price, "land price of 15000 yuan/square meters, the price must go to 30000 yuan/square meters." "Shanghai Easy to live real estate research department," the Secretary Yang Hongxu told reporters: "Premium overdraft, but also may cause regional housing overdraft, the final bubble burst, land prices have to be recalled, and the amplitude is greater." According to its introduction, the 2007 Shanghai Land market is the hottest new Jiangwan city area, the boiling point is Singapore Ren Heng to 20,000 yuan/square meters of the unit price to win a site, more than the surrounding house prices. At that time, Yang Hongxu was described as "crazy" by media interviews. It was proved that the new Jiangwan city area, which had an obvious overdraft in 2008, became one of the biggest price declines in Shanghai.　　Even in the current situation of the land market, the new Jiangwan city a second-hand land prices only about 10,000 yuan/square meters. The ill-fated "No. 15th" Kwong Qu Road, No. 15th, east of the East four Ring, the south of Guangdong and Guangxi Road and the Pearl River Emperor King, north of the post-modern city, the west side for the Villa project Pekinghouse. Although the location is excellent, but the plot is ill-fated, since the first listing in 2004, quite bumpy; 2004, by the capital city Real Estate Development Co., Ltd. to 1.82 billion yuan, but due to the failure to pay the land transfer money and was resumed; 2006 National Day, 420,000 square meters of "Kwong Qu Road 15th" is considered to be the first batch of two-room land to be used in the market; in the second quarter of 2007, "number 15th" was included in the current land-use plan but failed to go public; at the end of 2007, "land 15th" finally came into the market, from "limit room land" changed to "commercial housing land"; January 2008, "number 15th" As a result of the tender developers less than three forced stream, May 27, 2009, "number 15th" slimming into the market, the total construction area from 420,000 square meters to 280,000 square meters, listing the starting price of 1.647 billion yuan; June 17, 2009, the plot planning adjustment, synthesis, Commercial use area of about 72,100 square meters, an increase of about 30,000 square meters, and the residential area of at least 190,000 square meters, the listing price unchanged.